Does Your Social Sound Right? The Place For Audio in a Social Strategy

As communications and marketing professionals, we are tempted to isolate channels, but James Erskine showcases how often channels and tactics can work in parallel to provide greater results. Audio should be reflected, amplified and integrated with social, particularly as share of eye is so competitive and share of ear is starting to get that way. James shows case examples of activity which has had audio working as part of a social strategy to deliver tangible results, including brands such as Penguin Random House, Merlin Entertainments, lingerie brand Freya, The University of Greenwich and more.

For 20 years James Erskine has been at the forefront of youth content and youth marketing. He created both the first UK podcast network and the first influencer marketing agency, but now focuses on Rocket, an agency which advises, consults and delivers for some of the biggest brands in the world on how to better understand and better engage youth audiences. During his career his has worked on projects for the British Government, Vodafone, Penguin Random House, ITV, Channel 4, the Advertising Association and Merlin Entertainments.