WWF: Putting the 'Social' Back Into Social Media

What makes social media really ‘social’? Find out how to generate authentic engagement, create valued content, work with the elusive algorithms and get properly sociable with Alice More O’Ferrall, Global Head of Digital at WWF.

As Global Digital Engagement Manager for WWF International, Alice is responsible for ensuring that WWF supporters share, love and engage with digital comms to inspire them to take real world action for our planet. Working on all things digital from social to chat bots, external partnerships, UX and more, Alice often speaks at conferences on how WWF approaches social and digital engagement. With their UK office just down the road in Woking, the WWF is a global organisation working in more than 100 countries and will turn 60 in 2021.