S3 E2: Diversity, Inclusivity and the Influencer Pay Gap With Shannon Walker
This week, hosts Stuart Hall and Emily Watson discuss SocialDay’s article Uncovering the Influencer Pay Gap, and how its findings relate to diversity and inclusivity more broadly in the marketing industry. They’re joined by Shannon Walker, Founder of Social Disruption, a digital PR consultancy specialising in supporting businesses to develop culturally diverse and purposeful brand narratives with a ‘people first’ focus. Shannon offers her expert insights into why the influencer pay gap exists, how brands can implement diversity into campaigns and communications in an organic way, and what more needs to be done in the industry to foster a diverse talent pool and equal opportunities for all. A must-listen for brands, agencies and marketers alike!
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