Amplifying B2B Brand Growth on LinkedIn at SocialDay B2B

Gus Bhandal is no stranger to the marketing landscape. With a foundational marketing degree, two postgraduate qualifications, and over two decades of diversified experience spanning sectors like retail, automotive, aerospace, and hospitality, Gus has become a formidable force in the industry. His journey led him to found The M Guru in 2017, an agency that personifies his expertise and vision.

For SocialDay B2B Forum 2023, Gus will be delving deep into "LinkedIn stakeholder buy-in and employee advocacy for B2B brands". The session promises actionable insights on the nuances of LinkedIn company pages and how a collective approach can propel brand growth. Attendees will learn:

• How to foster genuine advocacy among employees.

• The role of pride in work and its influence on LinkedIn's algorithm.

• The latest updates bolstering company pages.

• The supreme reign of content and the synergy between company pages and individual profiles.

When asked about the evolution of social media, Gus highlights the ascendancy of LinkedIn as the primary hub for B2B sales, stating, "LinkedIn has become the front runner for B2B sales, and every other platform is now chasing it." His inbound-only strategy, nurtured by his expertise and passion for value sharing, has ushered in influential organizations into his fold.

Reflecting on recent B2B campaigns, Gus admires the Workday 'Rockstar' advert and lauds 'Monday' for its sharp understanding of its audience. His vision for the future of social media is clear-cut: distinct channels, greater transparency, and a paced evolution.

Eager to connect? You can find Gus Bhandal on LinkedIn, visit his official website, or join his Facebook group here. For real-time updates, follow @mguruuk across channels.

Reserve your spot at SocialDay B2B Forum 2023 to witness Gus and other industry luminaries share their insights. It's not just a forum—it's where B2B marketing meets brilliance.

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