Social Media Spotlight - Adam Cam
This week’s social media spotlight is with entrepreneur and Instagram Influencer, Adam Cam. He has over 472k followers on Instagram and used the platform to transform his life.
What would you say your job title is?:
Self Employed, Influencer/Entrepreneur
What does your day to day work consist of?:
Taking photos and producing content for my 2 Instagram pages (@theaurabracelets & @adamcam10).
Running my eComm Store.
Coaching/consulting clients.
How did you get started in marketing and how did you find your niche?:
I started posting topless pictures on Instagram 5 years ago and I started to gain a following. When I realised I could actually earn a living from social media, I started taking it seriously.
So, you've got over 470k followers on Instagram. How did you grow this to such a large number?:
By fully understanding my audiences’ wants and needs. I provide them with value as well as entertain them. Valuetainment 😉
How has having a large number of followers changed your life and the work you do?:
I now work from my laptop anywhere I want. I get to inspire thousands of people and earn a living from it. Having a strong personal brand has allowed me to start multiple businesses and has given me countless opportunities.
What advice would you give to a single person looking to grow and monetise their Instagram accounts?:
Understand your audience on a DEEP level. Be consistent with content (1x post per day minimum!) Be relentless & tenacious! It’s not easy, you have to believe in what you’re doing, even if it’s going slow.
Is the advice you gave different if its a business trying to grow their account?:
Nope!
Our audience reading this interview is mainly social media marketers, what’s the one piece of advice you would give them when trying to grow their companies business account?:
Understand WHY the business wants to grow. More sales? More exposure? Status?
The strategy is different for each.
What do you love most about Instagram?:
If you produce good content on a consistent basis, Instagram will adjust the algorithm in your favour & help you grow.
What challenges do you face within your role?:
Doing the job of 15 people. I run the entire show, and I love it! I even use a tripod to take my own pics in public.
Are there any social media tools you use to make your job easier?:
Nope. 3rd party apps will negatively affect the algorithm on your account.
As there are so many changes to social media, how do you keep up to date with the latest information?:
I spend 30 minutes per day researching the latest news and trends.
What has been your best Instagram success story to date and why?:
Launching my own brand “The Aura Bracelets” and selling out the entire collection in 7 days. It was a proud moment for me as it’s a brand that epitomises everything I believe in, and I’m glad people loved it.
Finally, what would you like the future of Instagram to be?:
Keep “likes” off! Get rid of IGTV and allow 2 min vids on the main app.
Where can we find you?:
www.instagram.com/theaurabracelets