The Sauce, today
Leading media and events platform for social media and creator economy professionals globally
Curated industry intelligence 365 days a year, expert insight, career resources, events, tools and reports, built by marketers, for marketers.

Social Media Marketing Awards USA 2026: All the winners from a brilliant night in New York
Cocktails, an upbeat awards celebration, family-style dinner and a quiz from Lickd. Here are the people, teams, campaigns and tools recognised at SocialDay’s Social Media Marketing Awards USA 2026.

YouTube's global AI music tool solves copyright claims but locks creators into platform-only use

Snapchat's 30 million paid subscribers now grow faster than its ads business

LinkedIn will cut reach of AI-generated posts with 94% precision, screening every post that leaves your network

Discord cut video player code by 94% without users noticing, exposing the infrastructure cost platforms hide from marketers
What SocialDay is
Leading media and events platform for social media and creator economy professionals globally
SocialDay is an independent media and events platform for social media marketing professionals and the creator economy. Our readers are social media managers and heads of social in-house, agency and freelance strategists, community and content leads, and creators running their own businesses.
The newsroom is one part of it. We cover platform and product changes as they land and what they mean for organic reach, paid performance and community teams, alongside curated industry intelligence, expert insight, platform features and deep dives, career resources including the Social Media Career Ladder, salary and benchmark reports, a reviewed directory of the tools teams actually use, and a jobs board for social and creator roles.
Every story carries a named byline and a date, drafts produced with AI assistance are labelled as such and signed off by a human editor, and we correct errors in public. We make money from events, sponsorship and partnerships, never from coverage.
We also run SocialDay events, including the Social Media Fest, and a member community of more than 2,000 social media professionals, built by the community, for the community.
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