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    Editorial Standards

    The Sauce is the newsroom of SocialDay, an independent publication covering the social media industry. This page explains how we source, verify and publish our reporting.

    Ownership and independence

    The Sauce is published by SocialDay Ltd (UK company no. 14853448). We are editorially independent. Sponsored content, advertising and partner pieces are always clearly labelled and never presented as newsroom reporting.

    Sourcing and verification

    • Every news story cites at least one primary or on-record source (platform newsroom, official filing, verified spokesperson or first-party data).
    • Screenshots, product changes and platform announcements are verified against the platform's own channels before publication.
    • We link out to original sources so readers can check the underlying material for themselves.

    Bylines and authorship

    Every article carries a named byline that links to that writer's profile, with their role and contact details. You can see the full team on our reporters page. Where an article is drafted with the assistance of AI research tools, it is reviewed, fact-checked and signed off by a named human editor before publication. AI is used to accelerate research, not to invent reporting.

    Use of AI in the newsroom

    We use large language models to help scan the industry for breaking stories, draft first passes of factual news reports, and suggest headlines. All AI-assisted drafts are edited by a human before they are published, and we do not publish AI-generated opinion pieces.

    How a story reaches publication

    1. Signal capture. We monitor platform newsrooms, developer changelogs, official blogs, press wires and social accounts for first-party announcements.
    2. Drafting. A factual first draft is prepared from those primary sources, with links retained for checking.
    3. Fact-check. Claims, figures, names and dates are checked against the original source. Anything unverifiable is cut.
    4. Human sign-off. Nothing publishes automatically. A SocialDay editor reads every draft in full and either approves it, sends it back, or rejects it. Duplicates, thin rewrites of other outlets' work and stories without a primary source are rejected at this stage.
    5. Publication. The approved story goes live under a named byline with a visible publication date.

    Dates and transparency

    Every article shows its publication date, and an update date whenever it has been changed after publishing. We do not silently refresh timestamps to make old stories look new.

    Accuracy and updates

    When a story develops we update the article in place and add a note explaining what changed. See our Corrections Policy for how we handle errors.

    Ownership and funding

    The Sauce is the newsroom of SocialDay, an independent company registered in England and Wales and owned by its founders. It has no parent company, platform investor or agency shareholder.

    SocialDay is funded by its own events, ticketing, sponsorship, advertising, job listings and community memberships. Commercial partners never see stories before publication and never have sight of, or influence over, editorial decisions. Anything paid for is labelled as sponsored or partner content and is written separately from the newsroom.

    Who signs off

    Every published story carries a named byline that links to that writer's author page, listing their role, experience and full archive. Final editorial sign-off sits with Lucy Hall, founder and editor of SocialDay.

    Contact the newsroom

    Tips, corrections and press enquiries: info@socialday.co.uk.