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YouTube partners with Bloomsbury to turn ACOTAR's book launch into a branded fandom activation
YouTube revamps channel memberships for microdramas as views pass 6.5 billion and APAC growth hits 70%
YouTube beats TV and movies as Gen Z's top storytelling platform, but 73% won't cast the influencers brands are paying for
YouTube tests burying the dislike button on standard videos as platform quietly dismantles negative feedback signals
YouTube's 50MB playlist image limit removes the last technical barrier between brands and programmatic content organisation
YouTube's generative AI report reveals how identity, not utility, drives personal video creation
YouTube's sidebar layout forces marketers to rethink how audiences engage with comments and metadata
YouTube now edges TV for US political news, forcing brands to rethink issue-led content distribution
YouTube's October Demand Gen update shifts performance from creative to data infrastructure
BBC News launches 24/7 YouTube stream as legacy broadcasters test whether platform distribution can recapture younger audiences
One-off brand deals still dominate influencer marketing despite industry's long-term partnership talk
YouTube raises Partner Program entry bar to 8,000 watch hours from February 2027
YouTube's 20,000 creator survey reveals Europe's €8.4 billion economy is locked out of policy and funding
Instagram's 2x Reels speed, launched 18 months ago, signals what YouTube and TikTok already know: audiences want control, not shorter videos
Your social content is already YouTube-ready. Here's how to actually use it.
TikTok removes Instagram and YouTube profile links, forcing creators onto Linktree as platform tightens ecosystem control
YouTube's new live tools turn reaction streams into revenue contests, but most won't ship until 2027
Google puts conversational AI inside YouTube ads as Demand Gen bets on friction removal over landing pages
Instagram Rings rewards creative risk with prestige, not payments, as Meta cuts direct payouts
YouTube Music's conversational AI puts discovery ahead of the search bar