X alerts
Get emailed when we publish new X stories
One email per story. No newsletter roundups, no promo. Unsubscribe any time.
Latest X coverage
X shifts algorithm to reward dwell time over likes, forcing brands to rethink post length and format
X shuts Creator Revenue Sharing on 7 September, forces creators to reapply under stricter original content rules
X settles WFA lawsuit after court defeat, but the brand safety damage is permanent
LinkedIn and X carry the worst AI slop problem, Pangram data shows
X's mutuals algorithm update reveals the cost of optimising for virality over community
X doubled its creator pool for 2026, but the average creator has earned just $300 since 2023
Patreon's Quips Feature Marks Philosophical U-Turn From Anti-Algorithm Platform to Social Competitor
Threads hits 500 million users and launches Your Algo, the private feed control that could end 'Dear Algo' posts
Meta's Muse Image lets anyone remix your public Instagram photos without asking. Here's why that changes the rules
TikTok folds entertainment and commerce into one funnel with Mini Dramas and retail ad formats
Google Search Console now tracks Instagram, TikTok, YouTube and X as properties
Threads scales Live Chats with translation and co-hosts as it claims real-time ground X doesn't own
X's Custom Timelines hand brands a new segmentation problem disguised as control
Threads hits 500m users, but Your Algo and Communities can't fix the discovery problem brands still face
X launches native desktop livestream studio, cutting third-party software out of creator workflows