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Latest Paid Social coverage
YouTube's October Demand Gen update shifts performance from creative to data infrastructure
TikTok opens 400,000-app ad network to US advertisers, but Smart+ campaigns pull it in by default
Pinterest embeds AI campaign assistant inside Ads Manager, turning platform data into creative recommendations
TikTok View+ lets advertisers optimise for 6-second views on Pulse Core premium placement
Paid Social Campaign Award Finalists | SocialDay's Social Media Marketing Awards 2026
TikTok's Symphony Agent lands at Cannes: what social ad teams need to decide right now
Making Every Pound Count: The Paid Social Lessons from Inside the UK's Biggest Charities
Pinterest wants you to close the app. The campaign that's making a case for inspiration that actually leads somewhere
From Overstimulated to Cozy: The Cultural Shift Happening on Our Feeds
The Complete Legal Setup for Influencers: A Practical Guide
I use an adapted version of CPE - and maybe you should too
The Influencer Contract Checklist: Avoid Red Flags In Brand Agreements
Social Media Moved Into the P&L. The Pay Never Did.
10 most common paid social mistakes holding brands back
The End of Guesswork: How Organic Growth is Being Reclaimed by Smart Data
Struggling To Make Paid Social Perform? Here's What's Working In 2025...