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    B2B Social Media News & Strategy

    B2B content, thought leadership, LinkedIn strategy and the tactics working for business-to-business social teams.

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    Latest B2B Social coverage

    1. LinkedIn's job-title targeting reaches Google's CTV buying platform as programmatic routes multiply

    2. LinkedIn's side-hustle monetisation suite launches with invite-only video ads and zero transparency on creator revenue splits

    3. LinkedIn tests Premium Recommend reaction as scarcity becomes the new engagement currency

    4. LinkedIn creators securing brand deals while keeping day jobs as 60% growth reshapes B2B monetisation

    5. LinkedIn's BrandLink now shares revenue with over 100 creators as platform builds fiscal 2027 monetisation suite

    6. LinkedIn ends spontaneous livestreaming as platform bets on scheduled events

    7. B2B Social Strategy Award Finalists | SocialDay's Social Media Marketing Awards 2026

    8. LinkedIn expands B2B ad tracking with SHA256 IP matching and predictive audience IDs

    9. LinkedIn's creative suite solves the variant bottleneck that tanks most small business ad campaigns

    10. LinkedIn 360Brew kills engagement pods as saves and depth score replace likes in new AI ranking system

    11. LinkedIn now tracks out-of-network reach: why B2B marketers finally have the one metric that actually matters

    12. Social media managers are becoming talent agents. Nobody updated the job description

    13. LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager

    14. LinkedIn is testing topic-based suggested feeds at Cannes. B2B social teams should pay attention now.

    15. Your LinkedIn brand page isn't showing up in AI answers. Your executives might be.

    16. Social Media Industry News Roundup - 22 June

    17. The Social Media Role Is Evolving. Inside a Global B2B Organisation, Here's What It Actually Looks Like.

    18. The Human Rebound: Navigating LinkedIn's New Crackdown on Low-Quality AI Content

    19. Closing the Conversion Gap: Mastering LinkedIn's New Full-Lifecycle Event Suite

    20. Hollywood faces rising social media scams, account takeovers, and AI-generated hate