The Sauce Newsroom
Meet The Sauce Reporters
Our Reporters are working social media practitioners, strategists and journalists who file regular stories for The Sauce. They cover platform updates, creator economy shifts, campaign teardowns, career insight and the trends shaping social media right now.
Active reporters
Lucy Hall
Founder and Editor in Chief, SocialDay Ltd
Lucy Hall is the founder of SocialDay and Editor in Chief of The Sauce. She has run SocialDay Ltd since launching it as a social media conference and community, and now leads its newsroom coverage of platform updates, the creator economy and social media careers. She hosts SocialDay events and webinars and edits the daily news desk.
Filing for The Sauce since August 2024
Lydia Woellwarth
Editorial and Operations Manager, SocialDay Ltd
Lydia Woellwarth is Editorial and Operations Manager at SocialDay Ltd, where she commissions, edits and publishes coverage for The Sauce. She works across platform news, campaign analysis and the events and webinar programme, and handles corrections and reader queries for the newsroom.
Filing for The Sauce since August 2024
Kamya Marwah
US Culture & Campaigns Reporter, Jely
Kamya is our leading Culture & Campaigns Reporter in the US. She identifies and covers standout brand campaigns, creative launches and cultural moments, explaining what happened, why it matters and what social media marketers can learn from it.
Filing for The Sauce since September 2026
Nefise Tasdelen
UK Rising Creators Reporter, Dr. Ducu Clinics / Social Island UK
Nefise is our leading Rising Creators Reporter in the UK. She discovers and highlights emerging creators who are building engaged audiences, developing original formats or bringing fresh perspectives to social media. She has all the insights into why their content stands out and why social media marketers should have them on their radar.
Filing for The Sauce since September 2026
Raina Das
UK Trend Spotter Reporter, binary10
Raina is our leading Trend Spotter in the UK. She identifies emerging trends across TikTok, Instagram and other social platforms, including trending audio, formats, memes and creative behaviours.
Filing for The Sauce since September 2026
For journalists and partners
Press kit
Everything you need to write about, cite or partner with The Sauce by SocialDay. Reporters are available for comment on platform changes, creator economy shifts and social media careers.
Press contact
Interview requests, expert comment and corrections. We aim to reply within one working day, UK office hours (Monday to Friday, 9am to 5pm, Europe/London).
Published by SocialDay Ltd, United Kingdom.
Logos and brand assets
Primary logo files, social card and the full colour and typography guide.
Governance
How we source, verify and correct our reporting.
Boilerplate and fact sheet
Free to reproduce with credit
The Sauce by SocialDay is an independent UK newsroom and community for social media professionals. It publishes daily coverage of platform updates, the creator economy and social media careers, alongside events, webinars, salary research and a tools directory used by marketers, agencies and creators.
Please credit as "The Sauce by SocialDay" on first mention and link to socialday.live. Published by SocialDay Ltd, United Kingdom.