Lydia Woellwarth
Author archive
Latest articles by Lydia Woellwarth
How UK Anti-Doping challenged SARMs misinformation online 2 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. UK Anti-Doping (UKAD) is a finalist in Purpose-Led or Social Impact Campaign of the Year for Clean Sport Week 2026. 
Social-First Brand Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Social Commerce Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Small Business Social Media Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Purpose-Led or Social Impact Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Paid Social Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Organic Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Community-Led Campaign Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Social Media Agency of the Year Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Short Form Video Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Rising Star of the Year Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Social Media Marketer Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Influencer Marketing Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
In-House Team Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Freelance Professional Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Employee Advocacy or Social Selling Programme Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Creator & Personal Brand Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Charity / Non-Profit Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Bold Creative Format Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Best Use of a Single Platform Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
B2B Social Strategy Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Best Use of Data, Analytics & Measurement Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Industry Educator Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Boutique or Independent Agency Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Social Media Giants Face Landmark Addiction Trial28 Jan 2026Meta and YouTube face a historic trial over claims that platform design features like infinite scroll cause youth mental health harm.
The Top Social Media Campaigns of 202511 Nov 20252025 was the year social campaigns went cinematic. Brands didn't just post - they told stories, built anticipation, and created worlds people actually wanted to step into. Here are seven campaigns that we think nailed it - and what we can take away from each.
Finalist for Social Media Campaign Excellence: Harrows 9 Dart Challenge30 Oct 2025The Harrows 9 Dart Challenge - Alchemy Sports Media (part of Alchemy Creations) - was a finalist in the Social Media Campaign Excellence award category at the Social Media Marketing Awards 2025.
Finalist for Integrated Social Media Campaign of the Year: The Egg30 Oct 2025The Egg by Heavenly Desserts was one of the finalists in the Integrated Social Media Campaign of the Year category at the Social Media Marketing Awards 2025. 
Finalist for Small Business Social Media Campaign of the Year: Yakinori to Birmingham29 Oct 2025SHC Digital's campaign for relaunching Yakinori to Birmingham was one of the finalists in the Small Business Social Media Campaign of the Year category at the Social Media Marketing Awards 2025. 
Finalist for Integrated Social Media Campaign of the Year: Spot The Signs. Stop The Crime. #EndExploitation29 Oct 2025Naturally Social's campaign: Spot The Signs. Stop The Crime. #EndExploitation, was one of the finalists in the Integrated Social Media Campaign of the Year category at the Social Media Marketing Awards 2025.