Lydia Woellwarth
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Latest articles by Lydia Woellwarth
To start, all you need is a pot10 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the people and campaigns that earned a place on this year's shortlist, the work behind them and what they set out to change. José Rolão of Abelha 7 Trevos is a finalist in Creator & Personal Brand of the Year.
One giveaway, a series of reels and 945 new followers10 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. The Soulful Marketing Co is a finalist in Organic Campaign of the Year for The Collaboration Effect.
The Marine Stewardship Council led with fishers instead of facts10 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. The Marine Stewardship Council is a finalist in In-House Team.
Real or Cake? and the 34.8 million views nobody paid for10 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. Favola is a finalist in Community Strategy of the Year for Real or Cake?, created for The Entertainer.
Why fatjoe. scores its employees' posts instead of paying a flat rate10 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. fatjoe. is a finalist in Employee Advocacy or Social Selling Programme.
How MAD//Fest turned its event marketing into a comedy series8 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. MAD//Fest is a finalist in Bold Creative Format for MAD//Diaries.
Building an education business around giving knowledge away8 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the people and campaigns that earned a place on this year's shortlist, the work behind them and what they set out to change. Oluchi Imoh is a finalist in Industry Educator.
How Grape Tree built an influencer partnership around expertise rather than reach8 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. CNS Media is a finalist in Influencer Campaign for its work with Grape Tree.
Had you noticed that noticed. built a million-pound agency on LinkedIn alone8 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. noticed. is a finalist in Best Use of a Single Platform.
How Forest Feast launched its first brand collaboration with 38 creators8 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. Forest Feast is a finalist in Influencer Campaign for its Matcha Chocolate Almonds launch with PerfectTed.
Comms Creatives built a following by making comms people laugh8 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. Comms Creatives is a finalist in Small Business Social Media of the Year.
How CNS Media used creator-led social to reach young people outside work and education7 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. CNS Media is a finalist in Purpose-Led or Social Impact Campaign of the Year for Youth Trailblazer.
How UK Anti-Doping challenged SARMs misinformation online 2 Sept 2026In our Social Media Marketing Awards finalist series, The Sauce is looking at the campaigns that earned a place on this year's shortlist, the problems they were built to address and the work behind the results. UK Anti-Doping (UKAD) is a finalist in Purpose-Led or Social Impact Campaign of the Year for Clean Sport Week 2026. 
Social-First Brand Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Social Commerce Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Small Business Social Media Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Purpose-Led or Social Impact Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Paid Social Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Organic Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Community-Led Campaign Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Social Media Agency of the Year Finalists | SocialDay's Social Media Marketing Awards 202629 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Short Form Video Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Rising Star of the Year Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Social Media Marketer Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Influencer Marketing Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
In-House Team Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Freelance Professional Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Employee Advocacy or Social Selling Programme Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Creator & Personal Brand Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!
Charity / Non-Profit Campaign Award Finalists | SocialDay's Social Media Marketing Awards 202628 Jul 2026Announcing SocialDay's Social Media Marketing Awards 2026 finalists!