Best Use of Data, Analytics & Measurement Finalists | SocialDay's Social Media Marketing Awards USA 2026

Written by Lydia Woellwarth and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

The Finalists Revealed: Best Use of Data, Analytics & Measurement

Great social media isn't just about what you create; it's about understanding what the data is telling you and using it to make smarter decisions.

Best Use of Data, Analytics & Measurement recognizes the teams using insights to shape strategy, improve performance and demonstrate the impact of social. Whether that's finding new ways to understand content performance, connecting social metrics to wider business decisions or using data to transform an entire approach, this category celebrates work where measurement genuinely drives what happens next.

The finalists for Best Use of Data, Analytics & Measurement are:

  • SuperSummary - The AI Content Coach: Reading Every Video We Publish, and Refusing to Chase the CTA
  • EasyVista - From Social Metrics to Business Decisions: EasyVista's Data-Driven Transformation
  • BMC Software - From Transactional Publishing to Strategic Influence: BMC's Data-Led Social Transformation

The winner will be revealed live at the Social Media Marketing Awards USA 2026, 5th November, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!

Congratulations to all of this year's finalists!!

Topics

awards-2026