Your tool belongs in the conversation
Reach the people shaping social media work
The Sauce is a specialist publication for people who plan, create, manage and measure social media. They come for useful industry reporting, practitioner insight, career development and tools that help them do better work.
Our tool directory lets readers discover and compare products in that setting. Start with a free listing so your tool can be found. Upgrade to show people what it does and give them a direct route to your product, demo or trial.
Who you can reach
Brands, agencies and the people who run social.
Our registered audience brings together people working inside brands, agencies and independent businesses, alongside creators and tool providers.
The Sauce registered audience
Share of profiles with a known type
- Brand-side professionals49%
- Agency professionals25%
- Independent professionals13%
- Creators8%
- Tool and platform professionals5%
Percentages are rounded and exclude profiles whose audience type has not been provided.
This is an audience that includes experienced practitioners as well as people with strategic responsibility. Among profiles with a recognisable job title, around six in ten are classified as Manager, Senior, Lead, Director, Head, Founder or C-suite.
Discovery is only the beginning
From "What is this?" to "I want to see it in action."
People can find your tool while exploring products relevant to their work. Your listing then helps them understand whether it is worth investigating.
A free listing covers the essentials: your name, logo, category and a short description. A paid listing adds the detail and links that help a reader move from "What is this?" to "I want to see it in action."
- 1Discover
- 2Compare
- 3Explore
- 4Visit your product
With an Enhanced Listing, readers can see your features, use cases, pricing information, screenshots or video, then click through to your product page, demo, free trial or contact form.
More than a listing
Where your partnership appears.
Featured partnerships put your tool into a planned campaign across The Sauce and SocialDay's business channels.
On The Sauce
Your tool receives featured placement in a relevant category and a clearly labelled Partner Content article that explains a useful topic or product application.
In SocialDay email
Featured partners receive two relevant placements in SocialDay emails or tools roundups. We choose the context and timing with you so the mention makes sense for the readers receiving it.
On SocialDay LinkedIn
A dedicated company-page post introduces your tool or partner content to our professional network.
Through a webinar
A Webinar Partnership gives your team room to teach, demonstrate and answer questions, supported by SocialDay production, promotion and an on-demand replay.
Our wider social presence also helps people encounter SocialDay's reporting and events. The package inclusions below state exactly which channel placements are guaranteed.
Find the right fit
Compare packages
| Basic | Enhanced | Featured Tool Partner | Annual Tool Partner | |
|---|---|---|---|---|
| Purpose | Be found | Show what your product does | Add prominence and promotion | Build a year-round presence |
| Directory profile | Name, logo, category and short description | Full product profile | Full product profile | Full product profile |
| Clickable product, demo or trial links | ||||
| Screenshots or video | ||||
| Priority presentation | ||||
| Featured category placement | ||||
| Partner Content article | One | One | ||
| SocialDay email placements | Two relevant mentions | Two placements, plus webinar emails | ||
| SocialDay LinkedIn company-page posts | One | Two across the year, plus webinar promotion | ||
| Hosted webinar | Available separately | One included |
Pricing
Packages in detail
Basic Listing
Put your tool in the directory with its name, logo, category and short description. Create a listing yourself or claim one we have already added, then keep its basic details accurate.
Basic listings do not include a clickable link to your website or product.
Enhanced Listing
Paid placementGive readers a fuller picture of your tool. Add features, use cases, pricing information, screenshots or video, plus clickable links to your product page, demo, free trial or contact form. Your listing receives enhanced presentation and priority above basic listings, with outbound clicks tracked.
Featured Tool Partner
Paid placementAdd featured category placement, a prominent demo or enquiry call to action, one labelled Partner Content article, one dedicated SocialDay LinkedIn company-page post and two relevant email or tools roundup mentions. The package also includes a campaign refresh and quarterly reporting when tracking is available.
Webinar Partner
Paid placementWork with SocialDay on a webinar designed around a subject your audience wants to understand. We develop the topic and registration page, onboard speakers, host or moderate, produce the session and promote it through webinar emails and two SocialDay LinkedIn company-page posts. The replay remains available on demand for 12 months.
We provide a post-campaign report. Sponsor contact details are shared only for registrants who explicitly consented to hear from you.
Annual Tool Partner
Paid placementBring together featured directory placement, a Partner Content article, a hosted webinar, two SocialDay email placements and two SocialDay LinkedIn company-page posts across the year, alongside webinar promotion. The package includes quarterly reporting and a named SocialDay contact.
Your tool. Your listing.
Create a listing while signed in and manage it from your provider dashboard. If we have already listed your tool, request to claim it; once we verify your connection to the company, you can edit it there too.
When you are ready to upgrade, sign in, open My listings, click Upgrade on your listing and choose card payment or request an invoice. Questions? Email katie@socialday.co.uk.
Paid placement and partner content are clearly labelled. Packages do not guarantee leads, favourable independent reviews, search rankings or webinar attendance.