The Finalists Revealed: Social-First Brand of the Year
For brands that do not just show up on social, they are built for it. The Social-First Brand of the Year category recognises brands where social isn't just another marketing channel, it's the strategy. This year's finalists have built distinctive voices, engaged communities and meaningful commercial success by putting social at the heart of how their brands grow and evolve.
Congratulations to our shortlisted finalists:
- Element 5 - Transparency as a Strategy: The Element 5 Story
- Johnsons Coaches - Johnsons Coaches: Building a Social First Travel Brand Through Community, Content and Customer Experience
- KOKO - 125 Years of KOKO
- NAMED COLLECTIVE - Key Strategy Wins Through the Year / NAMED COLLECTIVE
- The Gym Kitchen - The Gym Kitchen's 'Fuel Better, Feel Better' Campaign
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!