The Finalists Revealed: Organic or Community-Led Campaign
Some of the strongest social campaigns grow through genuine connection rather than paid reach. Organic or Community-Led Campaign celebrates work that puts audiences and communities at the heart of the idea, creating content and conversations people actively want to be part of.
Whether it's bringing people together around a shared cause, building an engaged global fanbase or finding an idea that inspires participation, this category recognizes campaigns that understand the power of organic social. It's about earning attention, encouraging interaction and creating communities that go beyond a single post or moment.
The finalists for Organic or Community-Led Campaign are:
- Gray Panthers NYC - Old Age Is Not a Disease: The Month of Maggie Campaign
- WORLD CLAP DAY LTD - What if the whole world clapped their hands at the same time?
- ReelShort - Building a 40M+ Global Fan Community Through Organic Social Storytelling
The winner will be revealed live at the Social Media Marketing Awards USA 2026, 5th November, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!