The Finalists Revealed: Purpose-Led or Social Impact Campaign
The best purpose-led campaigns earn credibility because the brand has genuine skin in the game, creating work that is authentic, courageous and rooted in real action rather than good intentions.
The Purpose-Led or Social Impact Campaign category celebrates brands and organisations that have used their platform to make a meaningful difference. This year's shortlist showcases campaigns where purpose and commercial reality coexist honestly, demonstrating that the most powerful social media doesn't just raise awareness, it changes perceptions, inspires action and delivers real-world impact.
Congratulations to our shortlisted finalists:
- CNS Media - Youth Trailblazer: Reaching Young Audiences Through Creator-Led Paid Social
- Foundher Social - Ending the Isolation of Building Alone
- Luton Council - We Are Luton: A Community's Fightback to Hate and Division
- National Deaf Children's Society - National Deaf Children's Society: When Daddy Pig Ran the Marathon for George
- Pepper x 23Red - No Second Chances: Turning Creator-Led Storytelling into Life-Saving Behaviour Change
- UK Anti-Doping - Clean Sport Week: Built Not Bought
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!