The Finalists Revealed: Social Commerce Campaign
Social commerce has moved from experiment to expectation. The gap between content and checkout is closing, and the brands succeeding in this space are creating seamless journeys from first scroll to final purchase.
The Social Commerce Campaign category celebrates campaigns that turned social engagement into measurable sales. This year's finalists have demonstrated how shoppable content, creator partnerships and platform-native experiences can drive real commercial results and redefine how people discover and buy products.
Congratulations to our shortlisted finalists:
- Element 5 - From Scroll to Sale: How Element 5 Built a Social Commerce Machine on Honesty
- GIFTA - Turning Social Proof into Product Sales for Hoover
- SHC Digital - How We Made TikTok Gemporia's Most Efficient Sales Channel
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!