Employee Advocacy or Social Selling Programme Finalists | SocialDay's Social Media Marketing Awards USA 2026

Written by Lydia Woellwarth and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

The Finalists Revealed: Employee Advocacy or Social Selling Programme

Some of the most powerful voices a business has are already inside it. Employee Advocacy or Social Selling Programme celebrates the organizations turning their people into credible voices on social and creating programs that deliver genuine impact.

From empowering employees to share their expertise to building thought leadership and advocacy at scale, this category recognizes programs that put people at the heart of social. It's about creating the right structure, support and culture to help employees show up authentically while contributing to wider business goals.

The finalists for Employee Advocacy or Social Selling Programme are:

  • Aptean - How a Solo Contributor Scaled Employee Advocacy to $1m in 6 Months
  • Intellias - IntelliVoice: Employee Advocacy and Thought Leadership at Scale
  • Terumo Blood and Cell Technologies - When Associates Become Influencers: Building TBCT's Advocacy Program from the Inside Out

The winner will be revealed live at the Social Media Marketing Awards USA 2026, 5th November, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!

Congratulations to all of this year's finalists!!