The Finalists Revealed: Paid Social Campaign
Great paid social is half science, half creative instinct. The Paid Social Campaign category celebrates campaigns that prove performance and creativity are not in competition. This year's shortlist showcases outstanding examples of paid social combining smart targeting, compelling creative and continuous optimisation to deliver exceptional commercial results.
Congratulations to our shortlisted finalists:
- Athena Social - Micro Budgets, Maximum Impact: How We Turned £4.7k into £92,000
- Crystal Ski Holidays - Short Break. Epic Escape.
- Findmypast - Putting people first: how searching for yourself made family history relevant to a new generation - and turned Findmypast's paid social into a growth engine in six months
- Havas Media - Havas Media Ireland & Glenilen Farm, Small Budget, Big Thinking: A Paid Social Growth Engine
- Mirror Mirror - From £4k Spend to £124k Revenue: A 28x ROAS Social Campaign for a Boutique Hotel
- Overdrive Digital - History Hits Different: How Overdrive Digital Scaled Subscriber Growth Through Creative
- Protect Your Bubble - Love Your Phone? Love Bubble: Turning Live Participation into Paid Social Performance
- Roo Media Marketing - From Zero to Sold Out: How just £287 of Meta Ads Built the whole Foundher Community
- The MTM Agency - The Explorer Effect: How MTM turned audience insight into profitable growth for Mermaid
- CNS Media - Youth Trailblazer: Reaching Young Audiences Through Creator-Led Paid Social
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!