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    Social Commerce News & Strategy

    Shopping features, in-app checkout, live shopping and the platforms turning feeds into storefronts.

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    Latest Social Commerce coverage

    1. TikTok Shop's 230% collectibles sales surge pitches trading cards and squishy toys as the Q4 sleeper category brands are missing

    2. The Spooky Season Economy: How Social Commerce and Creators are Transforming Halloween 2026

    3. Pinterest turns its Barbie DreamHouse activation into a commerce test for Restyle, the AI tool that makes saved pins shoppable in your own room

    4. TikTok Shop's image search shifts product discovery power from buyers to affiliate creators

    5. TikTok Shop's image search hands affiliate creators inventory power Google built for buyers

    6. Pinterest's luxury audience spends 87% more than shoppers on other platforms, now growing three times faster than its user base

    7. TikTok Shop hits $23.4bn in US sales, with creators driving three-quarters of revenue

    8. Reddit's Shopify integration rolls out globally as platform builds DTC commerce infrastructure

    9. TikTok Shop creator levels now visible to brands, changing how sellers vet partners

    10. Snapchat turns Snap Map into a music discovery engine with real-time Spotify sharing

    11. Pinterest crosses $1bn revenue as AI Assistant reaches most US users

    12. TikTok Shop slashes affiliate commissions with no warning, pushing creators to Amazon

    13. Social Commerce Campaign Award Finalists | SocialDay's Social Media Marketing Awards 2026

    14. Facebook's Marketplace unbundling reveals where social commerce value really lives

    15. Meta's new Seller app hands Marketplace power sellers what eBay had for years

    16. Reddit's Shopify integration goes global: why high-intent shopping conversations now convert

    17. TikTok Shop is now the fourth-largest US beauty retailer, passing Target and Costco at $4.4bn

    18. TikTok Pro Events turns the FIFA World Cup into a shopping channel with Stars and merchandise drops

    19. Meta's AI Business Agent is now live globally: what it means for social media teams

    20. TikTok folds entertainment and commerce into one funnel with Mini Dramas and retail ad formats