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    Snapchat News, Updates & Strategy

    Snapchat product launches, creator features, ad updates and AR innovations for social media marketing professionals.

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    Latest Snapchat coverage

    1. Snapchat launches cross-device AI that works without the glasses, signalling ambient computing beyond the app

    2. Snapchat launches event planning to capture what's already happening in DMs

    3. Snapchat brings Dynamic Product Ads into Chat as platform tests how far commerce can push into private messaging

    4. Pinterest tells advertisers to launch Q4 campaigns now, not November, as 55% of weekly users still shop post-Christmas

    5. Snapchat hands campaign bidding to advertiser measurement partners as Unified Attribution cuts app acquisition costs 26%

    6. Snapchat's Harry Potter activation shows what pre-launch marketing looks like when you own the platform, not just the ad space

    7. Snapchat adds 100-hour threshold creators must maintain to keep earning from Spotlight

    8. Snapchat Specs bring AR advertising to wearable glasses as Snap beats Meta and Apple to consumer launch

    9. Snapchat builds HubSpot pipeline sync and opens UK and France to independent agencies

    10. Snapchat blocks fully AI-generated videos from Spotlight recommendations

    11. Snapchat turns Snap Map into a music discovery engine with real-time Spotify sharing

    12. Platforms have stopped asking if AI content belongs. Now they're asking how much people want to see

    13. Europe's child safety plan fractures before it begins

    14. Snap opens ad platform to AI agents via Model Context Protocol

    15. Snapchat's Now Playing turns Snap Map into a friend-driven music discovery engine

    16. Snapchat Creator Subscriptions launch globally: what the 60% revenue split actually means for creators

    17. Instagram Instants adds video recording two months after photo-only launch

    18. Snapchat's North America users are falling as its £1,600 AR glasses arrive

    19. Social Media Industry News Roundup - 15 June