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    WhatsApp News, Channels & Business Updates

    WhatsApp Business features, Channels growth, messaging ad products and privacy changes for brands and social media teams.

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    Latest WhatsApp coverage

    1. WhatsApp's guest calling shifts the bar for brand accessibility, not just convenience

    2. WhatsApp's in-app browser for iPhone kills the last link-tracking signal brands could see

    3. WhatsApp's scheduled messages arrive seven years after Telegram, closing the automation gap brands were filling with workarounds

    4. WhatsApp tests third account on iPhone as brands hit two-number ceiling

    5. WhatsApp's Writing Help does not write your messages. That is the point.

    6. WhatsApp's new security upgrade targets the account takeover risk that's haunting brand teams

    7. Why Meta's enterprise AI push is bigger than selling agents to businesses

    8. WhatsApp's new group features hand moderation power to brands stuck in private channels

    9. Meta Business Agent billing starts 1 August at $2 per million tokens

    10. Meta's BlackRock Data Center Deal Shows Who Really Pays for AI (and What That Means for Marketers)

    11. WhatsApp's Latest Features Are About Where You Work, Not Just Where You Chat

    12. WhatsApp's Latest Device Push Shows Where Social Marketing Is Actually Heading

    13. Meta's AI Business Agent is now live globally: what it means for social media teams

    14. Meta embeds its first in-house image generator straight into advertisers' workflows

    15. Meta's paid subscriptions just made organic reach a pricing decision

    16. Heineken's WhatsApp Bot Just Won the Social & Creator Grand Prix. Here's the System Behind It.

    17. Meta's New Subscription Play: What the Premium Shift Means for Social Strategy