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Latest Influencer Marketing coverage
YouTube partners with Bloomsbury to turn ACOTAR's book launch into a branded fandom activation
Instagram Rings 2026 judges reveal what the platform actually values in creators, and follower count isn't on the list
YouTube beats TV and movies as Gen Z's top storytelling platform, but 73% won't cast the influencers brands are paying for
The Spooky Season Economy: How Social Commerce and Creators are Transforming Halloween 2026
LinkedIn creators securing brand deals while keeping day jobs as 60% growth reshapes B2B monetisation
One-off brand deals still dominate influencer marketing despite industry's long-term partnership talk
Meta Creator Marketplace now surfaces intent over follower count, reshaping how brands should brief influencer campaigns
Creators want equity, not just fees, but the sector has no playbook to price it
Creator economy hits $323bn but 56% of full-time creators still earn below living wage as subscriptions replace sponsorships
Instagram cuts reach for undisclosed AI profiles as deception undermines trust
Unilever puts half its €8bn marketing budget into creators and wants one in every postcode
TikTok Shop creator levels now visible to brands, changing how sellers vet partners
LeBron James launches YouTube golf channel, proving athlete-owned content beats rented reach
Pinterest expands creator partner network with Influencer agency tie-up
California considers fines for creators who don't disclose paid political posts
Creator Burnout Isn't a Wellness Issue, It's a Leading Indicator of Where Money Moves Next
YouTube trains creators to negotiate brand deals as platforms race to formalise creator commerce
Influencer Marketing Campaign Award Finalists | SocialDay's Social Media Marketing Awards 2026
Khaby Lame becomes Holafly brand ambassador as top creators shift from posts to partnerships
Facebook Verified: Meta's free badge puts trust signals in everyone's hands