SocialDay Social Media Forum London - Roundup and Photos!

Jul 4

On June 28th, 2023, SocialDay, the leading event for social media marketing professionals, unfolded at Bounce in Farringdon, London. The day was filled with learning and networking, attracting enthusiastic participants from diverse industries, brands, and agencies all working in the social media marketing space.

So what happened at SocialDay and what did attendees learn from the sessions?

“Social Media, Music and The Metaverse" by Patrik Wilkens, VP at The Soul Publishing

Jessica Daruvala, Cariad Marketing: Learned about the rise in popularity of Virtual Influencers and the potential future impact on marketing.

Georgia Saxby, Learning Resources: Noted that AI influencers are increasingly becoming the norm and are growing in popularity.
John Hammond, Amazon: Learned about the speed at which AI will be taking over Social Media.

Michelle Ratcliff: Found the session mind-opening and very informative.

Chris Sullivan, McCann Worldgroup: Found the session very enlightening and especially liked the insights on how AI is shaping social media.

"From Concept to Launch: Unveiling the Inner Workings of Planable's Content Team Workflow" by Miruna Dragomir of Planable

Jessica Daruvala, Cariad Marketing: Benefitted from the template doc from Miruna, gaining an in-depth insight into their workflow system.

Chris Sullivan, McCann Worldgroup: Found the session useful and informative. The emphasis on content planning and campaign framework was very insightful.

Georgia Saxby, Learning Resources: Learned that preparation and reflective improvements are key to achieving success.

John Hammond, Amazon: Valued the session on how to neaten up the planning process for marketing and found the template useful.

Michelle Ratcliff: Found the campaign framework design useful and plans to implement it in her workplace.

"The London Dungeon and Brook Case Study" by Daniel Collins (Rocket) and Hannah Ferguson (Merlin Entertainments)

Jessica Daruvala, Cariad Marketing: Praised the effective use of PR alongside trendy short-form video content on TikTok, stating that the session offered good insights into content effectiveness across platforms.

Georgia Saxby, Learning Resources: Highlighted the importance of knowing your platform's audience and the most engaging types of content for each platform, along with the value of being reactive and authentic.

Chris Sullivan, McCann Worldgroup: Appreciated the case study's practical insights into branding and audience engagement, particularly the use of TikTok.

John Hammond, Amazon: Learned how to do more with Organic only and how to get buy-in from Senior leadership.

Michelle Ratcliff: Learned that TikTok can be effectively utilized for branding with the right content and audience.

"Taking Social Media by Storm" by Aidan McGivern of The Met Office

Jessica Daruvala, Cariad Marketing: Learned that long-form video content, particularly on YouTube, performs incredibly well, emphasizing the need to serve audience preferences with informative yet entertaining content.

Georgia Saxby, Learning Resources: Noted that storytelling is crucial, but it's also important to be straightforward for the audience's understanding.

John Hammond, Amazon: Enjoyed the session, emphasizing the importance of a multi-skilled content team.

Michelle Ratcliff: Gained more insights into effective use of TikTok.

"Voices of Change: The Power of Creators in Driving Behavioural Change" by Isabelle Q of Meta

Jessica Daruvala, Cariad Marketing: Gained understanding about Ad Net Zero and Meta's Sustainability framework, highlighting the importance of fostering workplace discussions about sustainability without green-washing.

Georgia Saxby, Learning Resources: Realized that Gen Z, as creators, are producing content more actively than previous generations in both digital and physical realms.

"Music and AI and the Impact of AI in Social Campaigns" by Rahmon Agbaje of Loud Parade

Jessica Daruvala, Cariad Marketing: Learned about the importance of music in campaigns, sonic branding, AI's ability to test a track's emotional resonance, and predictive capabilities regarding audience response.

Chris Sullivan, McCann Worldgroup: The session was very engaging. Gained insights into the potential copyright and audio challenges businesses might face with social media.

Georgia Saxby, Learning Resources: Understood that AI-generative music is like the music industry's version of GPT-3, and AI can test the impact that music will have on audiences.

Content Panel Discussion with Gus Bhandal, Sophie Thirlwell, Andre Picart, and Penny Walker

Jessica Daruvala, Cariad Marketing: Advised to stick with the content that is already working but also test other forms, emphasizing the importance of authenticity.

Chris Sullivan, McCann Worldgroup: Found the panel discussion enlightening and picked up on the key theme of authenticity in content creation.

Georgia Saxby, Learning Resources: Recommended making small changes towards a larger goal while testing the waters, rather than implementing one large change that could have negative impacts.

"Strategising TikTok to Beat Your Competitors" by Vic Banham from Antler Social

Jessica Daruvala, Cariad Marketing: Learned to use relevant buzz words on TikTok for enhanced SEO, noting that it can take a video up to 70 days to reach its peak in the algorithm and that videos should not be deleted.

Georgia Saxby, Learning Resources: Recognized that it takes 70 days for videos to fully pass through the algorithm, and that it's important to keep trying new TikTok content themes.

Chris Sullivan, McCann Worldgroup: Took away important tips to improve TikTok content and feels encouraged to implement these strategies.

"Paid Social Maturity Through Automation, AI and AR" by Yazmin King of Croud

Chris Sullivan, McCann Worldgroup: Learned about the 3 step maturity approach. The session was very practical with actionable insights to consider moving forward.

Jessica Daruvala, Cariad Marketing: Gained insights on digital maturity, noting that the more digitally mature a brand is, the more likely it is to reach tangible results, and learned about how AI is impacting paid social.

Georgia Saxby, Learning Resources: Learned that data sharing is becoming transactional and that data loss has been caused by privacy changes at Apple.

Fireside Chat with Matt Navarra

Jessica Daruvala, Cariad Marketing: Heard predictions for the future of social media, including a further shift towards private communities, the continued expansion of TikTok, and the increasing influence of AI in content creation. Also learned about the importance of building your personal brand.

Georgia Saxby, Learning Resources: Understood that the Metaverse is far into the future and that we are not yet at the beginning of its takeover. She also learned that LinkedIn is trying to catch up in terms of social platforms and that social SEO is more important than ever.

All in all delegates learned a lot and the feedback has been great! - Here are few more feedbacks we collated from the sessions!

"I found it fascinating to learn about the active role Gen Z is playing in content creation, both in digital and physical terms, during Isabelle Q's session from Meta. The insight about AI generative music being the music industry's ChatGBT and its ability to test the music's impact on audiences during Rahmon Agbaje's session was enlightening. The content panel discussion taught me the importance of implementing small, progressive changes towards a larger goal instead of making a massive change, which could negatively impact. The fact that it takes 70 days for videos to go through the TikTok algorithm properly was an eye-opening revelation." - Georgia Saxby, Learning Resources

"Isabelle Q's session from Meta was intriguing, particularly the concept of Ad Net Zero. The content panel discussion offered great insights into current hot trends and future predictions. Vic Banham's session on Strategising TikTok provided useful tips like incorporating keywords in videos. Yazmin King's discussion on 'Paid Social Maturity Through Automation, AI and AR' was insightful, and it encouraged me to explore how AI can aid our efforts further." - Michelle Betts, ByJove Media

"The content panel discussion left a significant impression on me. The idea of 'keep doing what we know works well' resonated with me as we often obsess over new ideas, overlooking the success of our current practices. Also, the substantial investment in #learnontiktok signifies a shift towards learning on the platform. This is an opportunity we aim to capitalise on, given the wealth of content we can offer in that department." - Aaron Cork, AprilSix