50 Social Media Marketing Tips from Businesses, Experts and Advocates
Overwhelm is sometimes what we get when looking for social media marketing tips for business, where do we look? why does everyone have a differing opinion? what works and what doesn't?Here's a collaborative post with heaps of great social media tips all in one place from the real people using social media every day! Not just the experts. With a mix of tips from business owners, social media users, experts, marketeers and advocates this list is the ultimate!
And true to our social media roots we asked these guys on Social Media and every single one of them is collaborative and hugely generous with their advice for you. First I asked people on Anchor (The new audio / radio style social network) you'll be able to listen to the responses! Then Twitter, Instagram and Facebook. So in no particular order we bring you 50 social media marketing tips for real businesses from real businesses:
1. Lisa Nichols: Know your audience! - Work out who your target audience is first
2. Mike Russell: Use If This Then That (IFTTT) - And use the Twitter search option to interact
3. Adam Green: Create value for your followers - by creating value you create attention
4. Inga Deksne: Clarity, Consistency and Curiosity
5. Rob Lawrence: Being consistent and posting little and often
6. Mark Longbottom: Locate, Listen and Engage the people you want to talk to
7. Elvira Tynan: Engagement is Key
@LucysHall engagement with your customers, potential customers and influencers is key
— Elvira Tynan (@ElviraTynan) February 26, 2016
8. The Enthusiast: Be useful to your audience
@LucysHall if I'm not too late: be useful to your audience - always keep in mind what they want to hear, not what you want to say
— The Enthusiast (@enthusiastcomms) February 26, 2016
9. Alex Ighalo: less is more.
@LucysHall less is more. A few posts at the right time are more effective than constantly bombarding your target audience
— Alex Ighalo (@AlexIg20) February 26, 2016
10. Lisa: Remember to keep it personal and engaging
@LucysHall remember to keep it personal and engaging
— Lisa (@thebeaumonts1) February 26, 2016
11. Luc Benyon: Choose the channels where your audience are most active
@LucysHall #socialmedia Choose the channels where your audience are most active - don't try to be everywhere at once!
— Luc Benyon (@HanburySt) February 26, 2016
12. Luc Benyon: Play to your strengths
@LucysHall Play to your strengths, if you're small, people probably like you for your personality and quirks. Make the most of them.
— Luc Benyon (@HanburySt) February 26, 2016
13. Paula Thornton: Keep it SMART
@LucysHall @thesocialmum Some old skool marketing advice - keep it SMART! Look at resources then fine tune your objectives and channels.
— Paula Thornton (@plthornton) February 26, 2016
14. Gemma Lloyd: Most importantly be social!
@LucysHall most importantly be social! Engage in conversations and ask questions!
— Gemma Lloyd (@thesocialmum) February 26, 2016
15. Liam Batch: Choose carefully which platforms best suit your business.
@LucysHall choose carefully which platforms best suit your business. Best to master just a few rather than try and manage seven
— Liam Batch (@liamonsocial) February 26, 2016
16. Susanne Wakefield: It's a balance, be professional and approachable.
@sammogilmartin @LucysHall it's a balance; be professional and approachable but with your own 'you' shining through.
— Susanne Wakefield (@WriteCloud) February 26, 2016
17. Susanne Wakefield: Be yourself!
. @LucysHall just be yourself, let your personality come through rather than sounding the same as everyone else. https://t.co/LGcOj894t8
— Susanne Wakefield (@WriteCloud) February 26, 2016
18. Morgan J. Ingram: Formulate your own Hashtag!
19. Loredana Baranga: Be consistent and persistent.
Think about what you are going to post and plan your Social Media presence ahead. Always keep in mind that your posts should be 80% about your target audience and 20% about your company, your products or services - in other words Serve. Serve. Serve. Create ENGAGEMENT with the 3 Q's: Ask your followers Questions: ask for their opinion, feedback, pick their brain Use Quotes relevant to your industry Use Quandaries Find Loredana here
20. Richard Howes: Demonstrate interest in someone you've just followed by engaging with one of their earlier Tweets—@Bridger Howes Limited
21. AftonNegrea.com Keep on top of your relationships with Close (App).
22. Susie Gasparovic - Be real, honest and authentic.
Instagram: susie_g_consulting/
23. Mike Delgado: Listen, use monitoring tools and join Linkedin communities.
24. Big Dave: Start small to avoid overwhelm.
25. Don DiBrita: Make sure that your social media plan includes your offline customers.
26. Kyla Sims: Use Flipboard.com to find relevant content to share with your audience.
27. SocialSocial: Know your target audience.
@LucysHall @social_day know your target customer, share and create content that will interest and engage them. Create value for them.
— SocialSocial (@SocialSocialUK) February 27, 2016
28. Victoria Hill: Quality not quantity.
@LucysHall I believe in "quality not quantity" when sharing content with your audience Choose content that will engage & inspire them to act
— Victoria Hill (@victoriahillLDN) February 27, 2016
29. SocialSocial: Social media is not advertising or broadcasting.
@LucysHall @social_day social media is not advertising or broadcasting. It's a networking event. Don't be the person doing the hard sell.
— SocialSocial (@SocialSocialUK) February 27, 2016
30. Nikki Cochrane: Always be adding value.
@LucysHall @social_day You always need to be adding value. And Listen, It's a two way conversation!
— Nikki Cochrane (@Nikskinik) February 27, 2016
31. Rachel Mostyn: Listen and join the conversation.
@LucysHall Listen and join the conversation - then create content that reflects that insight
— Rachel Mostyn (@rachelmostyn) February 27, 2016
32. Don't just speak, listen first.
@LucysHall don't just speak listen first
— Lisa (@thebeaumonts1) February 27, 2016
33. elevateitnow: Patience and measurement.
34. Lisa Nichols: Post content that elicits a REACTION.
#socialmedia tips 4 #smallbusiness 2) Post content that elicits a REACTION. Engagement increases your chances of getting seen @LucysHall
— Lisa Nichols (@LisaNicholsUK) February 27, 2016
35. Lisa Nichols: Re-purpose your content NATIVELY 4 each platform.
#socialmedia tips 4 #smallbusiness 3) Re-purpose your content NATIVELY 4 each platform. Don't just link + share same everywhere @LucysHall
— Lisa Nichols (@LisaNicholsUK) February 27, 2016
36. Ali Meehan: Don't automate responses.
Don't automate your thank you's! @LucysHall You can share same content more than once - choose different times #socialmedia tips
— Ali Meehan (@costawomen) February 27, 2016
37. Lisa Nichols: Use a content calendar.
#SocialMedia tips 4 #smallbusiness 5) Be consistent. Use a content calendar, schedule updates but ALWAYS engage in real time @LucysHall
— Lisa Nichols (@LisaNicholsUK) February 27, 2016
38. Ali Meehan: Twitter is just networking online.Use same rules you would in person 2 person situation
#socialmedia tips @LucysHall twitter is just networking online.Use same rules you would in person 2 person situation, don't sell, add value
— Ali Meehan (@costawomen) February 27, 2016
39. Susie Ellis: Your Facebook main image is clickable!
@LucysHall did you know your Facebook main image is clickable? https://t.co/7pJ6wSIswc
— Susie Ellis (@_SusieEllis) February 27, 2016
40. Lucy Hall: Use phone apps to create quick visual content easily
#Socialmediatip: Use apps like @WordSwagApp and @typoramaapp to create great looking images for Instagram fast.
— Lucy Hall (@LucysHall) February 27, 2016
41. Katya Varbanova: Integrate livestream into your social media marketing strategy.
42. Lucy Hall: Give your audience a choice as to how they consume your content.
Repurpose your written content into different media (such as audio and video) giving your audience a choice as to how they consume it. #tip
— Lucy Hall (@LucysHall) February 27, 2016
43. LocaliseApp:Join in with local twitter chat conversations using hashtags
Use hashtags on twitter to join conversations & talk to businesses in your local area twitterchats such as #kenthour & weddinghour are great
— Localise (@Localiseapp) February 27, 2016
44. Steve Harris: Leverage video content
45. Sarah Butler: Organic reach on Facebook is tough for SME's but the ad platform is great for targeting so trial some ads.
@LucysHall #SocialMedia #tips Organic reach on Facebook is tough for #SMEs but the ad platform is great for targeting so trial some ads
— Sarah Butler (@SEBConsults) February 27, 2016
46. Vintagevibe: Show your audience a little of the real you.
Give your audience a sneak peek behind the scenes and show them the real people behind the business. #socialmediatip
— Vintagevibe.co.uk (@VintageVibe_Ltd) February 27, 2016
47. Grant Cunningham: Keep the fun in social media!
48. Sarah Butler: Be consistent with your branding on your social media platforms.
@LucysHall #SocialMedia #tips consistency is key. Check your branding and visual language across all platforms to drive #BrandAwareness
— Sarah Butler (@SEBConsults) February 27, 2016
49. SocialDay: Don't argue with negative comments, politely move them to a private forum and discuss there.
Deal with negative comments and complaints by politely moving the conversation to a private forum. Others will see how reasonable you are!
— Social Day (@social_day) February 27, 2016
50. Katya Varbanova: Use crowdfire to send automated welcome messages to your Twitter followers when they follow you, but be sure to engage with real human interaction after this. Katya on facebook
There it is! 50 social media tips from some amazing collaborative people and businesses from all over the world! Enjoy! And don't forget to follow the ones you like the most.
What tips would you add to this post?
We'll do a part 2 soon.