Social Media News Roundup 24.10.18

Oct 24

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Facebook is rolling out a redesigned Messenger focused on simplicity

Facebook is releasing a redesigned version of Messenger today that attempts to put the focus back on your chats. (The Verge)

SoundCloud Is Now Integrated With Instagram Stories

People on Instagram can now incorporate audio tracks from SoundCloud into their Instagram Stories following an integration that was revealed Tuesday. (AdWeek)

Pinterest Shared 6 Steps for Brands Prior to Kicking Off Their Ad Campaigns

Pinterest small and mid-sized business marketing lead Lisa Fong shared six steps that the 1.5 million-plus brands on its platform should go through prior to pulling the trigger on ad campaigns aimed at some of its more than 250 million monthly users. (AdWeek)

Marketers can now use LinkedIn category data for targeting through Bing search

Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday. (SEL)

EVERYTHING YOU EVER WANTED TO KNOW ABOUT TWITCH BUT WERE TOO AFRAID TO ASK YOUR 13-YEAR-OLD

No platform is more confounding to the uninitiated than Twitch. To adults, it's ridiculous. To millions of young people, it's just everyday life. (AdAge)

Here's Why Video Advertising On Social Media Is Crucial For Small Businesses

Animoto, a video creation service focusing on small business marketing, released its consumer and marketer trends report today after interviewing over 1,500 consumers and marketers. For small businesses, investment in social media and video is specifically imperative — 46% of consumers watch more video ads on social media than on TV and 73% of consumers have been impacted by a brand's social media presence when making a purchase decision. (Forbes)

How to Boost Your LinkedIn Post Views with All-Text Posts

Building your personal brand on LinkedIn takes a lot of time and patience - and unlike what many think, creating and optimising your LinkedIn profile is just the first step to building your brand. (SMT)

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