Social Media Campaign of the Year Consumer

Often viewed as the cutting edge of social media, Consumer marketing has always had an edge no matter what the platform.

Getting large audience demographics to buy, engage or take action is challenging at the best of times and yet you can not fail to be impressed with the numbers when it comes to consumer social media campaigns.

For the 2018 awards we had a fantastic selection of entries from large brands, niche brands, luxury goods and even public sector. All very different, not only in the audience and demographic, the approach and execution.

We are confident that these are some of the best examples of Consumer Social Media Marketing from the last 12 months, we cannot wait to bring you some exclusive case studies and talk to those from both brand and agency behind the campaigns.

Lidl – Lupilu Launch, A Star is Born (Starcom powered by Performics)

Adidas - ULTRABOOST XENO (We Are Social)

Miller & Carter - Miller & Carter Dates & Steaks (Connecting Element)

FCA Abarth - Reducing barriers to lead generation (Starcom powered by Performics)

Farer Watches (After Digital)

ASICSTIGER ‘What The GEL’ (Starcom powered by Performics)

Lionsgate and the Saw Franchise ‘take back’ Halloween (The Hook)

Samsung UK and Charli XCX sharing the Snapchat stage (Starcom powered by Performics)

Deltic with Ciroc - The Ciroc Experience. ( My Social Agency)

#RuthsPlaylist (Ruth Gilbey)

Hillarys - #IWANTTHATSTYLE (Mighty Social)

Ashford Borough Council - Snowdogs Discover Ashford (Realia Marketing)

Hachette Partworks - Launching 2000 AD: The Ultimate Collection (Hydrogen)

Rpple, Brand Ambassador Launch Campaign (Woven)

Tinahely Agricultural Show 2018 (Miss Content Creative)

Colwick Hall Wizzarding Afternoon Tea / Wizzarding Halloween (VictoriaTaylUK)