Social Media Daily News Roundup 14.08.18
YouTube is paying top creators to promote its new Twitch-style features
YouTube, facing increasing pressure from competing platforms, is trying to help new monetization features get off the ground — and it’s even willing to pay creators to promote them. (The Verge)
Another big sports deal for Facebook
People in the Indian subcontinent will, from Friday, have only one way to watch top flight Spanish football: on Facebook. Interesting move for unique content rights (BBC)
Pinterest Rolls Out Max Width Promoted Videos to All Advertisers
Pinterest is making max width promoted videos available to all advertisers following a successful beta test. Max width promoted videos are around four times the size of standard Pinterest videos, spanning the entire two-column grid. (SearchEngine Joural)
How IGN is using Fortnite and Marvel to grow on Snapchat Discover
By taking a more focused approach around core topics that Snapchat users care about — “Fortnite,” Marvel movies and “Rick & Morty,” to name a few — IGN has significantly grown its daily audience on Snapchat Discover. (DigiDay)
Facebook buys Vidpresso’s team and tech to make video interactive
Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive (TechCrunch)
Viral post telling Facebook users their news feed is restricted to 25 friends is a hoax
You don't need us to tell you that every now and then something pops up on Facebook that doesn't look right. It might be a bit of right, or left, wing propaganda; a news story that doesn't ring true or a claim from one of your mates. (leicestermercury)
Twitter Lite expands to 21 more countries, adds push notifications
Twitter announced today its Twitter Lite app is expanding to 21 more countries, which makes the data-saving app available to more than 45 countries in total. (TechCrunch)
'They can't stop it': Inside the thriving business of selling fake YouTube video views
Martin Vassilev makes a good living selling fake views on YouTube videos. Working from home in Ottawa, Ontario, he has sold about 15 million views so far this year, putting him on track to bring in more than $200,000, records show.
Our pick of the Social Media jobs this week
Here is our pick of the jobs in social media this week, including Radio One, Sky, The Royal Mint and Jungle Creations. (SocialDay)