Social Media Daily News Roundup 18.07.19
Today’s social media news, rounded up in one place so you don’t have to go anywhere else.
🌈 ‘The climate has changed’: Agencies are finding more young employees report burnout
🌈 LadBible sees 160% digital ad revenue bump for monetising social audience
🌈 Instagram expands its test to hide like counts
🌈 Did the BBC rewrite its social media guidelines to allow Gary Lineker to rant about Brexit on Twitter? No
🌈 Facebook Rolls Out New, Dedicated Anti-Scam Ad Reporting Process in the UK
‘The climate has changed’: Agencies are finding more young employees report burnout - DigiDay
Agencies are seeing an uptick in younger employees reporting burnout.
Some see it as a symptom of a buyer’s market, with agencies encountering a faster-paced work environment, longer hours, tighter budgets and harsher deadlines to keep clients happy. Others believe younger employees, specifically millennials, might not know how to unplug from work or set work-life boundaries. How burnout manifests and how employees report it varies by agency, and by employee.
LadBible sees 160% digital ad revenue bump for monetising social audience - DigiDay
Social publisher LadBible has seen a 160% display ad revenue hike over the last six months, stemming from a smarter formula for monetising its social audience.
The 7-year-old publisher which caters for 18- to 34 year-olds, relies on social platforms for referral traffic, with 90% of all its traffic coming from platforms, predominantly Facebook, and via mobile devices.
Instagram expands its test to hide like counts - The Verge
Instagram is giving more users the option to publicly hide the like count on their posts. The company announced today that it’s expanding its hidden like count test, which it first announced in May, to six more countries: Ireland, Italy, Japan, Brazil, Australia, and New Zealand. The test started in Canada, where people who were included in the test had their likes hidden by default. They had to opt out to show the likes publicly, although they can always see that like count on their own content.
The BBC has formalised its social media rules for employees, prompting some to suggest it did so to allow Match of the Day host Gary Lineker to tweet about Brexit.
Published last week, the BBC’s new editorial guidelines – updated for the first time since 2010 – explain in better detail what employees should consider when sharing their own opinions on the topics of the day, and say clearly some posts might be in conflict with the broadcaster’s impartiality.
Facebook Rolls Out New, Dedicated Anti-Scam Ad Reporting Process in the UK - Social media today
Amid to the various criticisms of Facebook's ad tools, and its lack of transparency over data usage, last year, UK-based consumer advice personality Martin Lewis filed a lawsuit against The Social Network over the abundance of scam ads users were being shown in their feeds.
