Social Media Weekly Roundup 20.11.20

Hey SocialDayer,

Here are three pieces of good news to start your Friday: 

  1. The one-week countdown to Black Friday is on - prepare to score some bargains, because...

  2. Christmas Day is just 5 weeks away, and many of us are already feeling festive!

  3. There are less than 6 weeks left of 2020 - yep, we said it - which means it’s almost time to put this crazy year behind us!

In other news, here’s your social media round-up for the week:

Twitter launches new stories feature Fleets

Twitter has joined the growing list of social media platforms that have added a stories feature. “Fleets” have been touted by Twitter as a “lower pressure way for people to talk about what’s happening” without users feeling the need to rack up retweets and likes. Although being launched to mix reviews, users are certainly curious about the new feature, with many reporting that Fleets are lagging and even crashing their Twitter app due to the huge user demand.

 
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Sony takes over the London Underground for PS5 release

To mark the launch of its latest popular console, the PS5, Sony took over the London Underground for 48 hours with a rebrand of the iconic circular underground sign. Sony kept one red circle and adapted it on three other station exits into a blue cross, green triangle, and purple square in a reference to the buttons on its own iconic PlayStation controller. The PR stunt went down a storm with social media users who were blown away by the brand’s creativity and clever use of iconic imagery.

 
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Apple makes it easier to discover and listen to podcasts on the web

Apple has announced that an Apple Podcasts embed web player will now allow anyone, including creators, listeners, and marketers, to generate embed codes for more than 1.5 million podcasts on the platform. Users will then be able to interact with the embedded podcast immediately, allowing Apple to both retain and grow its audience of podcast listeners.


Snapchat introduces new astrology feature

In an effort to give users more ways to interact with each other, Snapchat has introduced a new astrology feature to its app. The feature allows users to create a personalised astrology profile and explore their compatibility with other users in terms of their traits and compatibility. 

 
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Adobe Spark and Square set up “The Holiday Small Business Boost” in the US

Online design platform Adobe Spark has partnered up with American financial services company Square to launch a new initiative aiming to help small businesses during this year’s holiday season. “The Holiday Small Business Boost” has already paired three small businesses in the US with local designers to boost their digital footprint and help their marketing stand out and reach new audiences, but is set to do even more. The initiative is set to pair with five more small businesses, offering them financial help and advice on their social media marketing in preparation for the 2020 festive season.



SoundCloud adds verified badges to its top artists

Listening platform SoundCloud has added verified badges to the top artists on its platform. Among the first artists to get verified are global stars Billie Eilish, Wiz Khalifa, and Trippie Redd. Artists who are “a well-known and/or highly searched-for artist, collective, DJ, label, curator or podcaster” can also request verification via their account settings, according to SoundCloud’s blog post on the feature.



Apple set to reduce App Store fees to 15%

After its fair share of battles with other businesses this year, including with Epic Games, creator of Fortnite, Apple has announced that it will be reducing its App Store fees by half to just 15% for developers that earn less than $1 million in annual sales. The move is part of a broader initiative aimed at helping small businesses during the disruption and tough economic climate triggered by the global Covid-19 pandemic.



SocialDay Highlights

This week, we’ve taken a look back at David Taylor’s fantastic SocialDay session “How to Make Your Business Fit for a Digital World” to give you a run-through on why businesses are struggling digitally, and some of David’s top tips to overcome these challenges. 

Check out the article over on socialday.live now




Sony takes over the London Underground for PS5 release

To mark the launch of its latest popular console, the PS5, Sony took over the London Underground for 48 hours with a rebrand of the iconic circular underground sign. Sony kept one red circle and adapted it on three other station exits into a blue cross, green triangle, and purple square in a reference to the buttons on its own iconic PlayStation controller. The PR stunt went down a storm with social media users who were blown away by the brand’s creativity and clever use of iconic imagery.



Apple makes it easier to discover and listen to podcasts on the web

Apple has announced that an Apple Podcasts embed web player will now allow anyone, including creators, listeners, and marketers, to generate embed codes for more than 1.5 million podcasts on the platform. Users will then be able to interact with the embedded podcast immediately, allowing Apple to both retain and grow its audience of podcast listeners.



Snapchat introduces new astrology feature

In an effort to give users more ways to interact with each other, Snapchat has introduced a new astrology feature to its app. The feature allows users to create a personalised astrology profile and explore their compatibility with other users in terms of their traits and compatibility. 



Adobe Spark and Square set up “The Holiday Small Business Boost” in the US

Online design platform Adobe Spark has partnered up with American financial services company Square to launch a new initiative aiming to help small businesses during this year’s holiday season. “The Holiday Small Business Boost” has already paired three small businesses in the US with local designers to boost their digital footprint and help their marketing standout and reach new audiences, but is set to do even more. The initiative is set to pair with five more small businesses, offering them financial help and advice on their social media marketing in preparation for the 2020 festive season.




SoundCloud adds verified badges to its top artists

Listening platform SoundCloud has added verified badges to the top artists on its platform. Among the first artists to get verified are global stars Billie Eilish, Wiz Khalifa, and Trippie Redd. Artists who are “a well-known and/or highly searched-for artist, collective, DJ, label, curator or podcaster” can also request verification via their account settings, according to SoundCloud’s blog post on the feature.

 
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Apple set to reduce App Store fees to 15%

After its fair share of battles with other businesses this year, including with Epic Games, creator of Fortnite, Apple has announced that it will be reducing its App Store fees by half to just 15% for developers that earn less than $1 million in annual sales. The move is part of a broader initiative aimed at helping small businesses during the disruption and tough economic climate triggered by the global Covid-19 pandemic.

SocialDay Highlights

This week, we’ve taken a look back at David Taylor’s fantastic SocialDay session “How to Make Your Business Fit for a Digital World” to give you a run-through on why businesses are struggling digitally, and some of David’s top tips to overcome these challenges. 

Check out the article over on socialday.live now.

To mark the launch of its latest popular console, the PS5, Sony took over the London Underground for 48 hours with a rebrand of the iconic circular underground sign. Sony kept one red circle and adapted it on three other station exits into a blue cross, green triangle, and purple square in a reference to the buttons on its own iconic PlayStation controller. The PR stunt went down a storm with social media users who were blown away by the brand’s creativity and clever use of iconic imagery.



Apple makes it easier to discover and listen to podcasts on the web

Apple has announced that an Apple Podcasts embed web player will now allow anyone, including creators, listeners, and marketers, to generate embed codes for more than 1.5 million podcasts on the platform. Users will then be able to interact with the embedded podcast immediately, allowing Apple to both retain and grow its audience of podcast listeners.




Snapchat introduces new astrology feature

In an effort to give users more ways to interact with each other, Snapchat has introduced a new astrology feature to its app. The feature allows users to create a personalised astrology profile and explore their compatibility with other users in terms of their traits and compatibility. 



Adobe Spark and Square set up “The Holiday Small Business Boost” in the US

Online design platform Adobe Spark has partnered up with American financial services company Square to launch a new initiative aiming to help small businesses during this year’s holiday season. “The Holiday Small Business Boost” has already paired three small businesses in the US with local designers to boost their digital footprint and help their marketing standout and reach new audiences, but is set to do even more. The initiative is set to pair with five more small businesses, offering them financial help and advice on their social media marketing in preparation for the 2020 festive season.




SoundCloud adds verified badges to its top artists

Listening platform SoundCloud has added verified badges to the top artists on its platform. Among the first artists to get verified are global stars Billie Eilish, Wiz Khalifa, and Trippie Redd. Artists who are “a well-known and/or highly searched-for artist, collective, DJ, label, curator or podcaster” can also request verification via their account settings, according to SoundCloud’s blog post on the feature.



Apple set to reduce App Store fees to 15%

After its fair share of battles with other businesses this year, including with Epic Games, creator of Fortnite, Apple has announced that it will be reducing its App Store fees by half to just 15% for developers that earn less than $1 million in annual sales. The move is part of a broader initiative aimed at helping small businesses during the disruption and tough economic climate triggered by the global Covid-19 pandemic.




SocialDay Highlights

This week, we’ve taken a look back at David Taylor’s fantastic SocialDay session “How to Make Your Business Fit for a Digital World” to give you a run-through on why businesses are struggling digitally, and some of David’s top tips to overcome these challenges. 

Check out the article over on socialday.live now.




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Social Media Weekly Roundup 27.11.20

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Social Media Weekly Roundup 13.11.20