Influencing Retail: Digital Talent's Impact on Driving Sales

Influencers will have the single biggest impact on consumer product sales in the future, says Ian Shepherd. In this session, he covers the rapid rise in social media influencers and their impact on retail, his experience of working with some of the world’s biggest stars, and the opportunities for retail and consumer brands post COVID.

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Test and Learn: Using Influencers For Market Research

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WWF: Putting the 'Social' Back Into Social Media