The Rise of Gymshark: A Social Media Story

In just eight years Gymshark has gone from a £0 to £1 Billion retail business – the first true “Social First” business of its kind. There are many extraordinary things about this story, not least that this exponential growth is happening in a time frame when other traditional retailers are struggling for survival.

Gymshark has embraced social media above traditional marketing channels to build a massive direct to consumer business, how they’ve crushed the opposition and reveals key lessons for those with aspirations of hyper-growth through social media.

Polly is the founder and CEO Maybe*. The Maybe* platform provides access to tools and insights that increase social media engagement and improve business results. Maybe* enables organisations to know their customers better, communicate with them efficiently, improve ROI and to measure the impact of their social media activity. Maybe* is one of the companies that have been selected to assist to the UK Governments High Street Task Force. Polly was named as one of the 100 most Influential Women in Technology by Computer Weekly Magazine and also founded Give as you Live, a leading non-profit fundraising platform. Polly is a mum, a grandma, a tech innovator, grower of dahlias, brewer of sloe gin, breeder of chickens, an adrenaline junkie who’s addicted to being out of doors when not delivering tech … confirmed insomniac and hopelessly dyslexic.