Q&A with Claire Hoang

Jul 14

The countdown is on to SocialDay Festival 2021: the event helping social media marketers do their jobs better. We’ve been working on an incredible line-up this year, with speakers from the major social media platforms, biggest brands and most up-and-coming agencies.

One of these speakers is none other than ITV’s Claire Hoang! Claire is a Digital Executive Producer in ITV’s Gaming, Live and Merchandising team, with her past career including working on shows ranging from Strictly, The Greatest Dancer, This Morning and Coronation Street. Her SocialDay session will look at how social media and digital content go hand in hand with launching successful television shows - sounds pretty amazing, right?

First though, we thought we’d let you get to know Claire a little better with this Q&A with SocialDay!

Hi Claire! First off, lets speak the language of social media marketers… If you had to describe yourself using 3 emojis what would they be?

🙋‍♀️🙏🙌

And the question I’m dying to ask - which ITV show are you the biggest fan of (if you’re allowed to pick favourites, of course😉)?

Genuinely could not choose. I've been lucky enough to work across everything from Corrie to Love Island via This Morning, Emmerdale and Judge Rinder. Each show is brilliant in its own way. (I know that's a bit of a cop out answer, but it's true!)

So what do you love most about your job and why?

Working for such a well loved organisation with a massive variety of brands. Every day is different and I get to work with the most amazingly creative and passionate people. I pinch myself every day that I get to do this as a living.

What do you think is the most important skill for digital marketers to have?

The ability to learn and adapt. The Digital world is constantly changing. New platforms come along, algorithms change, audience behaviour changes. Being open to embracing change, carry on learning and applying new strategies and techniques is so so important.

We’re all super excited to see you at SocialDay this year. What are 3 key takeaways people will get from your session?

I'm hoping people take away:
1) How important and central Digital Content is to the ITV Gaming, Live and Merchandise team - and ITV generally
2) Why you should take risks, trial and test and not be afraid to try something new
3) The new Love Island Water Bottle looks like something I really should buy (😉)

And what are you personally most excited about for SocialDay 2021?

Meeting real people outside of Zoom! After nearly a year and a half of working from home (pretty much the whole time I've been doing this job), it'll be wonderful to be out and about and actually speaking to people face to face and not worrying about the state of my bedroom. I'm also excited to see how other people have dealt with the barriers of the pandemic and the amazing and creative things they've done!

Thanks so much Claire!

If you’d love to find more about how the worlds of social media and TV collide from one of the industry’s most innovative producers, then book your ticket to SocialDay 2021 today.