Spotlight on Dan Knowlton: Making B2B Exciting on Social Media at SocialDay 2023

Oct 3

At SocialDay 2023, Dan Knowlton, Co-founder & CMO at Knowlton, is ready to share a story that’s anything but ordinary in the B2B world. His session, “How 'Boring' B2B Businesses Can Stand Out & Generate A Trackable ROI From Social Media (£1M+ Case Study)” aims to shed light on how a deal worth over a million pounds was sealed, all thanks to some creative marketing for a company selling safety gloves.

Dan is on a mission to show that B2B marketing doesn't have to be dull, regardless of how mundane the product or service may seem. If all marketing in an industry looks the same, it's a sign something needs to change.

In his session, Dan will break down the strategies that helped generate a whopping £1M+ contract, showcasing the power of thinking outside the box. Attendees will learn how to:

Push boundaries and create B2B Marketing Campaigns that soar past the competition.
Convince stakeholders to adopt a fresh, radical approach to B2B Marketing.
Absorb the big lessons from the £1M+ B2B case study.

Dan is particularly excited about the people he’ll meet at SocialDay Forum, a sentiment that resonates with his passion for engaging and learning from others in the industry. He’s also keen on the advancements in AI, especially tools like ChatGPT and Mid Journey, that are shaping the social media landscape to work more efficiently and effectively.

Facing the future, Dan sees the challenge in the growing pressure to produce quality content where B2B buyers are doing their research before engaging with a supplier. The evolving tech makes it even easier for buyers to analyze and compare options upfront, underscoring the need for B2B companies to understand where their audience is spending time online.

Dan’s best social media success story to date revolves around the very case study he will be discussing in his session. It’s a testimony to what creative marketing strategies can achieve, even in the most unexpected sectors.

The sky's the limit in social media, and Dan hopes to see less of the boring content that often floods our feeds. His favorite B2B social media campaign from the last year was Linkup's response to a guy skydiving with a sign saying he's open to work—a campaign that went viral on LinkedIn, showcasing that a little creativity can go a long way.

Find Dan Knowlton on LinkedIn, TikTok, Instagram, Twitter, or check out Knowlton’s website and the Business Anchors Podcast. Get ready to un-bore your B2B social media marketing at SocialDay 2023!

Reserve your spot at SocialDay B2B Forum 2023 it's not just a forum—it's where B2B marketing meets brilliance.