As TikTok continues to dominate the social media landscape, SEO on the platform is becoming increasingly important for Social Media Marketers to stay ahead of the curve. With its exponential growth and global user base, optimising your content for TikTok's search algorithm has turned into a vital aspect of a successful marketing strategy. In this article, we will explore why TikTok SEO is now a big deal, provide practical tips for optimising your channel and posts, and discuss the future of social search driven by changing behaviours of Gen Z.