Get Your Boss on Board: How to Secure Approval and Funding for CPD Accredited SocialDay

Apr 24

Are you a social media marketer eager to attend SocialDay - Social Media Forum but unsure how to convince your boss to invest in your professional development and grant you the time off?

We've got you covered! In this post, we'll guide you through the process of making a persuasive case to attend SocialDay - Social Media Forum on the 28th of June, we have even provided an email template to make your request a breeze!

Highlight the CPD Accreditation:

One of the key selling points of SocialDay UK is its CPD accreditation. This signifies that the event meets high-quality educational standards, ensuring that the knowledge and skills you gain will be recognized and valued by your company and the wider industry.

Highlight the Benefits and ROI: Start by explaining to your boss how attending SocialDay UK will bring value to both you and the company. Stress the insights, strategies, and tools you'll acquire, which can enhance your performance, yield better results, and ultimately provide a positive return on investment.

Showcase the Speaker Line-up:

Provide details about the impressive lineup of industry experts who will be speaking at SocialDay. Explain how their expertise and unique perspectives will help you grow professionally and bring innovative ideas back to the team.

Emphasize Networking Opportunities:

Attending SocialDay UK offers a chance to connect with fellow professionals, exchange ideas, and potentially forge valuable partnerships. These connections can help your company stay competitive and uncover new opportunities.

Offer to Share Your Knowledge:

Assure your boss that you will share the insights and lessons you learn at the event with your team. Propose hosting a workshop or presentation upon your return to ensure that the entire team benefits from your attendance.

Create a Cost-Benefit Analysis:

Prepare a detailed cost-benefit analysis to demonstrate the potential return on investment. Include the cost of the ticket, travel, and accommodation, and compare it to the potential gains in terms of skills, knowledge, and contacts.

Choose the Right Time to Make Your Request:

Timing is crucial when making your request. Choose a moment when your boss is more likely to be receptive and open to discuss your proposal. Avoid approaching them during particularly busy or stressful periods.

Email Template for Delegates:

To make your request even easier, we've prepared an email template you can use to approach your boss. Simply fill in the required details and personalize it to suit your situation.

Subject: Request for Professional Development Opportunity at CPD-Accredited SocialDay UK Event

Hi [Boss's Name],

I hope this email finds you well. I recently came across an event that I believe would be a valuable professional development opportunity for me and could potentially bring significant benefits to our team and company. The event is called SocialDay UK, which is a leading conference for social media marketers, taking place on the 28th of June in London. Importantly, the event is CPD-accredited, ensuring that the content and learning opportunities are of high quality and recognized within our industry.

At SocialDay UK, attendees have the chance to learn from top industry experts, attend hands-on workshops, and participate in panel discussions on the latest trends and best practices in social media marketing. The event also offers excellent networking opportunities with fellow professionals and thought leaders.

I believe that by attending SocialDay UK, I can acquire new skills, insights, and strategies that will directly contribute to our team's success and help us achieve our goals more effectively. The CPD accreditation further highlights the value of this event, as the knowledge gained will be recognised and valued within our industry. To ensure that the entire team benefits from my attendance, I am more than willing to share the knowledge and insights I gain at the event through a presentation or workshop upon my return.

The cost of the event is £300 per ticket, depending on the package chosen. I have prepared a detailed cost-benefit analysis, attached to this email, outlining the potential return on investment for our company, factoring in travel and accommodation expenses.

Considering the potential benefits, the CPD accreditation, and the opportunity for our team to stay ahead in the ever-evolving world of social media marketing, I kindly request your approval to attend SocialDay UK and cover the associated costs. I am confident that this investment will pay off in the long run and contribute positively to our company's growth.

Please let me know if you have any questions or if you would like to discuss this further. I look forward to hearing your thoughts on this opportunity.

Thank you for considering my request.

Best regards,

[Your Name]

Attending SocialDay UK is an excellent opportunity for professional growth and to bring valuable knowledge back to your team. By following these tips and using the provided email template, you'll be well-prepared to make a persuasive case to your boss. Show them the potential benefits and return on investment, and you'll increase your chances of getting the green light to attend this fantastic event. Good luck!