Speaker Spotlight: Q&A with Kirstie Smith, Agency Director at Cake Agency, Founder of Social Circle
The countdown is on to SocialDay Forum 2022: the event helping social media marketers do their jobs better. We’ve been working on an incredible line-up this year, with speakers from the major social media platforms, biggest brands and most up-and-coming agencies.
One of these speakers is Kirstie Smith, Agency Director at Cake Agency, Founder of Social Circle who will be speaking about:
What is the future of Social Commerce?
Let’s learn more about Kirstie:
First off, what do you LOVE about SocialDay?
Learning, networking and a great day out
Kirstie, what’s your story?
Started my working life in retail, and moved agency side nearly 15 years ago. Worked my way up through agency land in various client-facing roles, and found my passion for social media as my preferred marketing channel.
In my previous agency role, I managed a team of 10 people looking after communities of over 5 million. I now head up an agency of 22 people based in Brum, we look after e-commerce brands and support with branding, development and digital.
We’re retailers for retail, and bring the joy back to retail! I also run social circle - a monthly Meetup for social media marketers. We get together and chit chat about all the new things in the world of SoMe.
I’m hugely passionate about supporting the next wave of digital marketers, and guest lecture and hold events for students on the Digital Marketing and Future Media courses at BCU.
What’s the focus of your SocialDay talk?
Practical takeaways and future thinking. What can brands and businesses be implementing into their strategies now and how can we prepare for the future
We are really looking forward to your SocialDay session, what are the key takeaways?
Up to date social commerce innovations from all the key platforms
AR and VR shopping - the Creator economy - dipping our toe in the Metaverse
What challenges do you feel you will be facing in the coming years in your role?
It’s always the same challenge for me: keeping my team and clients up to date with how fast social media moves
What has been your favourite social media campaign in the last 12 months?
Metaverse fashion week!
Learn more about Kirstie:
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