Social Media Daily News Roundup 25.07.19
Today’s social media news, rounded up in one place so you don’t have to go anywhere else.
🍍 Love Islanders get social media adverts 'survival kit'
🍍 Ofcom reports more people using social media for news
🍍 Fake followers in influencer marketing will cost brands $1.3 billion this year
🍍 Alongside a $5 billion fine, the US government just imposed a bunch of restrictions on what Facebook can and can't do
🍍 LinkedIn rolls out new feature to help SMBs promote their service offerings
Love Islanders get social media adverts 'survival kit' - BBC
Love Island contestants are being given a new guide to help them follow rules on social media advertising.
The Advertising Standards Authority (ASA) and ITV have come up with the checklist to help contestants be "upfront" with their followers.
Adverts have to be "obviously identifiable" - which is why you often see "#ad" on paid-for content.
The ASA has previously warned celebrities over posts that weren't labelled properly.
Ofcom reports more people using social media for news - BBC
The number of people watching news on TV is falling, but social media is growing in its popularity as a news source, according to Ofcom.
The broadcast regulator's annual news consumption report looks at how consumption habits are changing in the UK.
TV remains the most popular news platform, but usage has dropped from 79% of adults to 75% in the last year. But those using social media for news rose by 44% to 49%.
Fake followers in influencer marketing will cost brands $1.3 billion this year - CNBC
Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off.
Influencer marketing gives brands of all sizes a way to reach relevant audiences on platforms such as Instagram, Snapchat or YouTube in a way that might feel more authentic to a consumer. To appear more influential than they actually are, influencers can buy fake followers and pay for bots to like or comment on their posts.
Alongside a $5 billion fine, the US government just imposed a bunch of restrictions on what Facebook can and can't do - Business Insider
It's official: Facebook was hit with a $5 billion fine from the Federal Trade Commission as part of a settlement over claims the company mishandled user data.
The fine is a record for the FTC — perhaps a precedent for the kind of punishment that tech giants could expect for mishandling users' data — and is a direct response to the Cambridge Analytics scandal, in which data from over 50 million Facebook users was improperly obtained by a political data-analytics firm.
Beyond the record fine, the FTC is also imposing a set of regulations on Facebook aimed at protecting user data.
LinkedIn rolls out new feature to help SMBs promote their service offerings - Marketing Land
Small and midsize business owners will now be able to list the services they offer directly on their LinkedIn profile pages, the company announced Tuesday.
When an SMB owner adds service listings to their individual profile, they will automatically be eligible to show up in relevant search results for those services.
This is currently only in the US but LinkedIn have said it will make it available to all SMB owners this autumn.
