Social Media Daily News Roundup 22.08.19
Today’s social media news, rounded up in one place so you don’t have to go anywhere else.
😎 Instagram debunks viral hoax regarding rule change in relation to photo re-use
😎 YouTube will remove its In-app messaging option next month
😎 Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
😎 EU opens competition probe into Facebook’s Libra currency
Instagram debunks viral hoax regarding rule change in relation to photo re-use - social Media Today
Is not true. Instagram CEO Adam Mosseri has specifically explained that there is no truth to this, which, you would think that most people would infer based on the poor grammar and formatting of the note itself.
But as you can see here, people have shared this update, and are sharing it, including high-profile users with verified profiles, adding further weight to the rumour.
Indeed, according to The Verge, a bunch of celebrities, including Usher and Julia Roberts, have all posted the note to their Instagram feeds, as have some US government officials. Variations of this message have been circulating for years, but this latest resurgence seems to have gained an unusual amount of momentum on the back of these high-profile re-shares.
YouTube will remove its In-app messaging option next month - Social Media Today
After originally launching its chat option back in 2017, YouTube has now announced that it will remove the functionality next month, in order to put more emphasis on public sharing via comments, posts, and YouTube stories.
As of September 18th, the option will cease to exist within the app, though YouTube notes that users can still share content via the 'Share' option on all videos.
Didn't know that YouTube even had a messaging option? Of course it did/does, Google adds messaging to everything - as of last year, the search giant was also operating seven separate messaging apps. Keen to ensure it stays up with social engagement trends, Google has been working to provide users with ample opportunity to message each other, and build connections within its apps - though most, if not all, of its messaging tools have never really gained traction, with users having already established their friend networks on other platforms.
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic - Marketing Land
Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It will also give AdSense and AdMob publishers more information when ad serving is restricted as a result of these new measures.
New risk prediction models. Google said this launch incorporates new machine learning models to predict high-risk ad traffic and block ad requests before they serve. The aim is to “identify potentially invalid traffic or high risk activities before ads are served,” said Andres Ferrate, chief advocate for ad traffic quality, in a blog post Wednesday.
“These defences allow us to limit ad serving as needed to further protect our advertisers and users,while maximising revenue opportunities for legitimate publishers,” Ferrate explained.
EU opens competition probe into Facebook’s Libra currency - The Drum
The European Union has opened a formal competition probe into Facebook’sLibra currency amid fears that it could muscle out potential rivals.
Regulators are reported to have already begun an information-gathering process by issuing questionnaires to groups involved with the fledgling currency to illuminate potentially ‘anti-competitive’ behaviour.
At issue is the exchange of information necessitated by the electronic currency and the use of consumer data around that, as well as how Libra will be integrated within Facebook services such as WhatsApp and Messenger.
Facebook has been quietly building its proprietary cryptocurrency behind the scenes for over a year and has the potential to take the technology into the mainstream, but faces stiff regulatory resistance both in the US and EU.
