Social Media News Round-Up 27/08/24
The social media news that social media marketers need to know about, is rounded up every few days so you don’t have to go anywhere else.
SOCIAL MEDIA MARKETING NEWS AT A GLANCE:
Scroll down to read the full news stories
🗞️ Threads Tests Ephemeral Posts
🗣️ TikTok Introduces 'Create Your Own AI Voice
🎶 TikTok's 'Short N' Sweet' Campaign with Sabrina Carpenter
👓 Snap and Meta to Showcase AR Glasses
Your news in more detail:
Threads Tests Ephemeral Posts: Threads is experimenting with posts that automatically disappear after 24 hours. This feature could be helpful for users who often delete their posts manually or want to share content that's only relevant for a short period. While still in testing, the feature could make Threads one of the few social platforms to offer disappearing posts.
TikTok Introduces 'Create Your Own AI Voice': TikTok now allows users to create an AI-generated version of their own voice for use in video voiceovers. This new feature is part of ByteDance's ongoing push into AI technology, enabling more personalized and potentially multilingual content creation. However, concerns about deepfakes and authenticity persist.
TikTok's 'Short N' Sweet' Campaign with Sabrina Carpenter: To celebrate Sabrina Carpenter's new album, TikTok has launched the #ShortNSweet in-app experience. Fans can unlock exclusive effects, complete interactive tasks, and be featured in the official Fan Spotlight carousel. This campaign highlights TikTok's ability to engage fans with artist-led content and unique platform experiences.
Snap and Meta to Showcase AR Glasses: Snap and Meta are both set to unveil their next-generation AR glasses in September 2024. Snap's Spectacles and Meta's AR glasses are part of the ongoing race to bring augmented reality to mainstream consumers. Both companies are aiming to enhance digital interaction through AR, with Meta's partnership with Ray-Ban giving it an edge in consumer-friendly design.
