Social Media News Round-Up 22/08/24

Aug 22

The social media news that social media marketers need to know about, is rounded up every few days so you don’t have to go anywhere else.

SOCIAL MEDIA MARKETING NEWS AT A GLANCE:

Scroll down to read the full news stories

🎶 Instagram is adding a Myspace-like ‘song on profile’ feature

🗞️ Influencers are Turning to Newsletters: What Brands Need to Know

📪 Meta Adds Cross-Posting from Instagram and Facebook to Threads

◯‍◯‍◯‍◯‍◯ TikTok Partners with International Paralympic Committee for Exclusive Paris 2024 Paralympic Games Content

Your news in more detail:

Instagram Introduces 'Song on Profile' Feature: Myspace Vibes with a Modern Twist (Hollywood Reporter)

Instagram has announced a new feature that allows users to add a song to their profile, reminiscent of Myspace's iconic profile music. The song, displayed in the bio area, won't autoplay but can be played and paused by visitors. Users can choose a 30-second snippet from Instagram's licensed music library via the “edit profile” page.

The feature debuts with pop star Sabrina Carpenter, whose profile will preview her unreleased song "Taste" ahead of her album Short n’ Sweet. Instagram is also rolling out hidden features tied to Carpenter's album, including themed Notes and chat designs.

Influencers are Turning to Newsletters: What Brands Need to Know (ADAge)

With over 200 million creators vying for attention on platforms like TikTok and Instagram, many are turning to newsletters as a sustainable revenue stream. Platforms like Substack and Beehiiv are attracting video creators through accelerator programs designed to help them monetize their newsletters, providing brands a unique opportunity to reach highly engaged audiences.

Beehiiv, founded by former Morning Brew employees, has seen a surge in brand interest for its newsletter ad network, with partners like Netflix and Hubspot. Brands find that newsletter sponsorships offer access to a creator's most loyal followers—those who actively engage with the content, unlike passive social media scrollers.

For creators, newsletters offer control and ownership over their audience, addressing concerns about reliance on social media algorithms and potential platform bans. As a result, newsletters are becoming a vital tool for creators to build direct relationships with their followers, making them an attractive space for brands to invest in.

Meta Adds Cross-Posting from Instagram and Facebook to Threads (Tech Crunch)

Meta has officially rolled out a global feature that allows users to cross-post content from Instagram and Facebook to Threads, its social network rivaling X (formerly Twitter). This feature, first tested in May, lets users easily share content across platforms, streamlining the posting process for creators and businesses.

To cross-post from Instagram to Threads, users can toggle the Threads sharing button when posting an image. Captions become text on Threads, while hashtags convert to plain text. Cross-posting can be done manually or set up for automatic sharing. However, Instagram Reels cannot be cross-posted to Threads.

Similarly, Facebook posts can also be cross-posted to Threads by enabling the option when creating a post. This feature supports text and link posts but not videos.

This integration is part of Meta’s strategy to connect its apps, helping Threads, which now has over 200 million active users, grow further. Cross-posting simplifies content sharing but may require thoughtful adaptation for different platform audiences.

TikTok Partners with International Paralympic Committee for Exclusive Paris 2024 Paralympic Games Content (TikTok Newsroom)

TikTok has teamed up with the International Paralympic Committee (IPC) to bring exclusive content from the Paris 2024 Paralympic Games. As the official partner of ParalympicsGB, TikTok is helping athletes engage with new audiences through bespoke content workshops and a dedicated content creation space at the ParalympicsGB House.

From now until September 8, TikTok will feature exclusive LIVE content, including unique views of the opening and closing ceremonies, venue tours, and interviews with athletes, fans, and families. The community can also participate by sending limited-edition Phryge Gifts during LIVE streams, with TikTok donating to the IPC's Para sport development programs for each gift sent.

Don't miss out on the action—follow the @paralympics account for behind-the-scenes content, interviews, and more, as Paralympians and creators share their firsthand experiences from the Games. TikTok continues to foster a community passionate about breaking barriers and supporting the Paralympic movement.