Speaker Spotlight: Q&A with Patrik Wilkens, VP of Operations at TheSoul Publishing

May 24

As the countdown to SocialDay Forum 2023 commences, we're thrilled to be introducing some of the most influential and innovative minds in social media marketing today. Our lineup is brimming with speakers who hail from major social media platforms, the world's leading brands, and the most forward-thinking agencies.

One such esteemed speaker is Patrik Wilkens, the VP of Operations at TheSoul Publishing, who will be taking the stage to discuss:

Social media, music & the metaverse: the evolution of digital entertainment.

Let's delve deeper into Patrik's background and what we can expect from his session:

Meet Patrik Wilkens: VP of Operations at TheSoul Publishing

Patrik Wilkens is a seasoned executive leader in the digital and entertainment industries with more than 14 years of experience. From his time as the Vice President of Mobile Operations at Spilgames, a crucial player in the company's turnaround and subsequent sale to Azerion, to his current position at TheSoul Publishing, Patrik's journey is a testament to his skill and tenacity.

At TheSoul Publishing, Patrik is instrumental in driving both short-term and long-term operational and business development strategies. His contribution has played a significant role in the company's growth trajectory.

Shedding Light on the Intersection of Social Media, Music, and Metaverse

At SocialDay Forum 2023, Patrik will be illuminating the evolving realm of digital entertainment. His focus will be on the role of music in the metaverse, particularly the rise of virtual influencers like Polar, TheSoul Publishing’s virtual popstar.

Polar has taken the virtual world by storm, boasting more than 9 million views on her debut music video, "Close To You", and attracting over 2.2 million players in Avakin Life, a popular metaverse game. Patrik's insights will provide a unique perspective on what this means for brands and how they can strategically incorporate these influencers into their marketing efforts.

From the Comfort of Your Living Room: Embracing the Metaverse

Patrik's session at SocialDay Forum 2023 will underscore that the possibilities are endless when it comes to the confluence of gaming and the metaverse. He will be discussing how the rise of virtual influencers like Polar is transforming the influencer marketing landscape.

Additionally, Patrik will share how the increasing interest in the metaverse is leading to the creation of new content types and experiences. He'll also talk about the challenges that content creators might face in this rapidly evolving landscape and how they can navigate these potential obstacles.

Polar: A Success Story of Social Media and Digital Entertainment

Patrik's most significant social media success story is undoubtedly Polar, a digital pop star and influencer. Polar's fanbase has seen exponential growth, particularly following her appearances in the Avakin Life video game. This growth highlights the strong synergies between social media, music, and gaming.

Patrik is also excited about his collaboration with Crayola. TheSoul Publishing manages Crayola’s YouTube channel and works closely with the Crayola team to enhance their brand message and fanbase on social media.

Transparency: The Future of Social Media

When asked about his vision for the future of social media, Patrik mentioned his desire for more transparency around content sharing. He believes that understanding content evaluation better can help remove biases and ensure everyone has an equal chance at engagement.

You can find Patrik on LinkedIn and learn more about his work on TheSoul Publishing's website.

Get ready to delve into the metaverse with Patrik Wilkens at SocialDay Forum 2023. We can't wait to see you there!