Isabelle Quevilly - Voices of Change

Isabelle discussed the crucial role creators play in shaping Gen Z's attitudes and behaviors regarding sustainability marketing.

Isabelle emphasised the need for authenticity, credibility, and transparency in creator partnerships, as well as the potential for creators to promote sustainable practices and hold brands accountable for their actions.

Here’s what you can learn from this session:

1 Gen Z's creativity and influence in marketing: Isabelle discusses the importance of creators in driving sustainability and climate action among Gen Z.

2 How Gen Z is a creative and diverse audience that is often oversimplified in marketing decks.

3 How creators are influencing consumer behaviour and driving brand marketing strategies.

4 How creators are highly interactive and experts with engaging with their audiences.