Yazmin King - Paid Social: Automation, AI
Harnessing AI, AR, and Automation in Paid Social: Insights from Yazmin King's Session at SocialDay 23
Learn how to elevate your brand's paid social strategy in the age of artificial intelligence, augmented reality, and automation with Yazmin King's insightful presentation from SocialDay 23. As the strategic brain behind Croud, King reveals the intricacies of paid social maturity, and how leveraging AI tools can enhance a brand's effectiveness. Here's what you can anticipate learning:
1. Paid Social Maturity Model: King introduces the three-stage model of paid social maturity - Experience, Audience, and Effectiveness. Understand the relevance of each stage and learn how a brand's digital maturity can lead to tangible results.
2. Role of AI in Paid Social: From content creation and language translation to identifying and rectifying weaknesses, King dives into how AI is transforming paid social campaigns. Explore the AI testing capabilities of the Meta Ads platform and learn about the generative AI that Meta employs for creating ad variants.
3. Automation in Paid Social: Discover how automation can improve the efficiency of your paid social strategy, allowing for more targeted and personalized campaigns. King elaborates on how machine learning is making paid social much more targeted, ultimately driving better results.
4. The Impact of AR on Paid Social: Learn about the possibilities of augmented reality (AR) within your paid social strategy and how this technology can enhance user engagement.
5. Privacy-First Changes: With privacy changes causing data loss and increased competition, King emphasizes the need for brands to adapt. Learn about the significance of server-side tracking and the strategies to navigate through these privacy-first changes.
6. The Influence of Format: Gain insights on the best formats for paid social media and how to leverage them effectively. Discover the importance of content personalization and how your creative should be the targeting.
7. AI and Language Translation: King shares examples, such as Airbnb using AI for translating languages for hosts and guests, highlighting the practical implications of AI in enhancing user experience.
8. Understanding Data Sharing: Explore why making data sharing a personal experience is crucial in this era of privacy changes.
Whether you're new to paid social or an experienced professional looking to enhance your strategy, King's session offers valuable insights. Her comprehensive and engaging presentation provides a deep understanding of the intersection of paid social, AI, AR, and automation.
Prepare to be inspired by the exciting world of paid social. Watch the video now for in-depth knowledge that can empower your brand's paid social strategy.
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