Vic Banham - Strategising TikTok to Beat Your Competitors

Vic Banham offered insights on how businesses can effectively utilize TikTok for growth, emphasizing experimentation, patience, and consistency. Vic highlighted successful brand examples and cautioned against high-production content that doesn't align with TikTok's aesthetic.

Vic also discussed the potential of TikTok for brands and personal branding, whilst highlighting the platform's authenticity, niche communities, and strategies for optimizing videos for SEO.

Vic emphasized the importance of understanding the algorithm and participating in trends to increase visibility and attract new followers.

Here’s what you will learn from this session:

1 Experiment with different content creation and editing methods.

2 Try the SEO hack of including keywords off screen.

3 Approach TikTok with a blank slate, not repurposing other content.

4 Adopt a three pillar content approach and stick to it for three months.