Rahmon Agbaje - Music and AI

Rahmon discussed the significance of music in advertising, highlighting its ability to create emotional resonance and evoke emotions. Rahmon also emphasized the importance of bespoke custom tracks and sonic branding.

This session also explored the impact of AI on the music industry, raising legal challenges and ethical concerns regarding the devaluation of IP and potential loss of human connection.

However, Rahmon also highlighted the potential benefits of utilizing AI in music, emphasizing the importance of collaboration between humans and AI to ensure technology complements creativity rather than replacing it.

Here’s what you will learn:

1 Music and AI in social campaigns, with a focus on rights and storytelling: Rahmon discusses AI's impact on music and culture and how independent artists help brands use music authentically and legally.

2 AI in music industry, including generative music and licensing issues: Rahmon discusses AI generative music, highlighting Google's Music Language Model and Adobe Firefly, which create music from text prompts. The use of AI in music creation raises legal concerns, as tech companies may not own the rights to the music they train their AI on. Rahmon also discusses Google's AI music generation technology and its potential for collaboration with the music industry.

3 AI's impact on music industry, including ethical concerns and potential loss of human connection, including the potential negative impacts of AI on music industry, including lack of originality and devaluation of IP.

4 Creating custom music for brands, including the importance of emotional connection and unique sound. Rahmon discusses the importance of creative freedom in music production, mentioning that clients are typically relaxed about it.