Speaker Spotlight: Q&A with Paul Ince, CEO, LikeMind Media

Aug 17

The countdown is on to SocialDay Forum 2022: the event helping social media marketers do their jobs better. We’ve been working on an incredible line-up this year, with speakers from the major social media platforms, biggest brands and most up-and-coming agencies.

One of these speakers is Paul Ince, CEO, LikeMind Media, who will be hosting a panel:

Content - What is working now? And What to Avoid (Panel)

Let’s learn more about Paul:

First off, what do you LOVE about SocialDay?

Listening to experts, hearing updates from the platforms and sharing ideas and experiences from others working in our field.

Paul, what’s your story?

I spent the early days of social media creating content for the tech industry, going to events and creating video or writing blogs about what people should know about developments in the sector. It was exciting and felt like something extremely new and not really like a job. When I decided to set up my own business, I wanted it to be focused on the opportunity social media offered businesses.

Things have moved quickly since and, today, LikeMind Media is a content marketing production company, still specialising in how a business can tell its story and generate business, but its expanded to other formats like video and audio.

What’s the focus of your SocialDay talk?

The title says it all, but really my role is to facilitate and moderate a discussion with the panel of experts so I'll let them do most of the talking. I'll represent the audience and put questions that we all want answering.

What has been your best social media success story?

5 Billion Views on Tik Tok for JD and Nike's Vapormax Shuffle Campaign.

What’s the most exciting thing you’ve seen on social media in the last 12 months?

I don't know if it's exciting or frightening, but the speed of iteration is getting so fast that it feels like people are starting to contemplate what priority they should give social media against other marketing channels. That's a good thing as it shows social is a mature channel and its use will be more considered rather than just the go-to place because of a perception that it’s the cheapest or most accessible form of marketing.

What challenges do you feel you will be facing in the coming years in your role?

Keeping up with developments will be increasingly challenging. I don't think it's possible to keep on top of it all and become expert in it, so people will need to put a stake in the ground as to what they are going to specialise in and stop being a generalist.

What has been your favourite social media campaign in the last 12 months?

I enjoy anything that involves people sharing their own stories as part of a campaign. Although, that always has the propensity to go wrong, especially on Twitter.

What has been your social media success story?

It's only ever going to be me starring in a Screwfix commercial. I'm dining out on it forever.

Finally, what would you like to see happen in social media in the future?

I feel we have reached the point of regulation. That's very different to censorship and is much more to do with maturity of the channel. People will always find a way to be creative whatever restrictions there are, but the potential damage that can be done by failing to protect the most vulnerable outweighs the need for multinational corporations to just do what they like to make money.

Learn more about Paul: www.likemind.media www.marketed.live @bizpaul @marketedlive @likemindltd