Speaker Spotlight: Q&A with Rahmon Agbaje, CEO, Loud Parade
The countdown is on to SocialDay Forum 2022: the event helping social media marketers do their jobs better. We’ve been working on an incredible line-up this year, with speakers from the major social media platforms, biggest brands and most up-and-coming agencies.
One of these speakers is Rahmon Agbaje, CEO, Loud Parade, who will be speaking about:
Branding & Social Media: How Music Captures Gen Z Audiences
Let’s learn more about Rahmon:
First off, what do you LOVE about SocialDay?
The Networking Opportunities and Peer to Peer Learning.
Rahmon, what’s your story?
I have been working in experiential marketing and digital since my teenage years, working with young creators to put on cultural events, starting my own company and then founding a digital music marketing agency for brands creating impactful social campaigns which involve music and diverse cultural influencers. I have progressed by working with many big brands including JD Sports, Yo Sushi and Nike.
What’s the focus of your SocialDay talk?
I will be focusing on how music can affect emotions and human behaviour and help brands to build long-lasting relationships. I will show how music is a key tool in creating effective campaigns on socials. I will show examples of how we have used music to work with major brands to achieve their campaign goals.
We are really looking forward to your SocialDay session, what are the key takeaways?
How to use music to effectively boost your social campaigns How sound and audio branding is an ever-increasing component of advertising on socials How to work with authentic cultural creators to deliver campaigns Gen Z consumer behaviours and patterns
What has been your best social media success story?
5 Billion Views on Tik Tok for JD and Nike's Vapormax Shuffle Campaign.
What’s the most exciting thing you’ve seen on social media in the last 12 months?
The rise of social audio
What challenges do you feel you will be facing in the coming years in your role?
Keeping up with trends on social
What has been your favourite social media campaign in the last 12 months?
Apple x Harry Style's Spatial Audio campaign - Was very iconic, colourful and clever product placement for the album.
Finally, what would you like to see happen in social media in the future?
More safeguarding More attention to mental health.
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